About the BMG Home Page

Are you interested in having a Web Page for yourself, your company, or your organization? Are you too busy to create it yourself? Do you like what you see in the BMG Engineering, Inc. Radio Direction Finding Pages?
Read on to learn more about the philosophy behind this Web Site.

Discussion of the BMG Engineering, Inc. Home Page

The BMG Engineering, Inc Web pages were designed with the following goals. Many overlap with others. They are expanded a later in the discussion.

Show respect for the visitor
Nice appearance
Make it easy to navigate
Encourage people to return from time to time
Create a word-of-mouth promotion of the site
Thorough, complete, and accurate representation of the products
Creates a "warm, fuzzy feeling" about BMG
Make it easy to contact us

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Respect for the Visitor

This is the number one priority. It permeates all other aspects. Here are some specific factors.

Clear grouping of information in "digestible sized" packages.
Provided alternate text for images for text-only browsers.
Kept to HTML 2.0 compatible code to avoid strange interpretations by older browsers.
Answer his questions before he asks them. (Not completely possible, but we try!)

Nice Appearance

A simple, attractive, and unifying head on the top of each page, to show the visitor that he is still on the RDF home pages, and has not linked to another site.
Avoid a distracting background, poor contrast, or color selections which could make reading more difficult. Again, respect for the visitor.
Without time-consuming page loads (where practical).

Easy Navigation

Intra-page links.
Crosslinking between related articles .
Tell the visitor a bit about what is on the other end of a link to help him decide if he really is interested in going there. Saves time and avoids frustration.
Not forcing the visitor to wait for a lot of images to load on a page that he may find he really isn't interested in after all. When he links to a page, he can command image loads of what he may be interested in. We give the viewer the control. That's respect.
If the page REQUIRES graphics to make it meaningful, we automatically load them, but warn the reader before he links to that page.
Where it might be desired, provide click-ons to download images or plain text, which can then be printed, examined off-line, or imported into a local Application.

Encourage Visitors to Return Often.

Put in text indicating a link to be added in the future. It is a teaser to bring them back from time to time. (It also helps organize the progressive and orderly development of the page.)
Make it easy to see what is new since they last visited. This is done with our Change Log page. After the top page opens, they can immediately link to the Change Log, and see what significant changes have been made and on what dates, and then directly link from the Log to a new item they are interested in.
Provide so much content that it is not likely to all be absorbed during one visit.

Create a word-of-mouth Promotion of the Site
"Hey, I found this really great Web page last night . . ."

Be unique, and therefore stand out.
Educate the reader. This is a demonstration of pure service to the reader.
Provide free really useful content.
Establish this set of pages as the most important and informative resource on the WWW for Radio Direction Finding.

Representation of the Products

Introduce and describe our product thoroughly . It is a product which needs a lot of explanation.

What it does in plain English
What can it be used for
Explain how it works
Pictures
Specs
How it is used
Prices and ordering information

"Warm, Fuzzy Feeling" about BMG

This must be done with absolute honesty.

The entire page should demonstrate our quality, competency, service, and passion for the subject.
Show people how SuperDF can actually do the things we claim! We have feedback from other forms of promotion that some people simply don't believe the product works as well as we claim!
The Tutorials demonstrate that service to the customer is a major goal and a strength of our company.
Many visitors have received poor docs from other companies; tell why ours is better. (We regularly receive very positive comments on our documentation.)

Contact Information

Provide a footer on every page (that has significant contents) giving

Contact information
E-mail option
Page date
URL address of the home page.

Don't force the visitor to navigate to the top page for this information. (We encourage people to distribute this information to friends and associates, and we want the contact information on every useful page.)

Page Promotion

After the page is up, it must be well promoted to get the word out to those you wish to reach. This is an operation unique to each page / customer group.

Mr. Andrews, President of BMG Engineering is responsible for the BMG Home page(s). He brings to the task:

Lifelong interest in and striving for effective communications
15 years experience running a small business
Understanding of human nature
A respect for people
Honesty and Maturity

To learn more about Mr. Andrews, see his resume'.

LET US DO YOUR WEB PAGE

If you like what you see on these pages, and would like us to develop a page for you, your group, or company, please read the following page, Introduction to Web Authoring Services. Then contact us to discuss your ideas and needs.

George Russ Andrews
President

Contact

George R. Andrews (Russ, K6BMG)
BMG Engineering, Inc.
9935 Garibaldi Avenue
Temple City, CA
91780, USA

Voice 1(626)285-6963
Fax 1(626)285-1684 (24 hour automatic)
America OnLine: Grandrews
This Page: http://members.aol.com/bmgenginc/WebPro.html

(24 Mar 1998)

Send E-mail to grandrews@aol.com. (A message window will open.)
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