Expand Your Business Worldwide

Tel: 303-494-0628
Toll Free: 800-833-9370
Fax: 303-494-8529

Business Description: Provide Creative Strategies for International and Domestic Targeted Direct Response Marketing

A Direct Approach

Emerging technology is creating new frontiers and opportunities for the consumer and the marketplace. The Direct Marketing Consulting Group is in the business of helping companies large and small, explore these new opportunities through direct response marketing. By seizing these opportunities today, the forward thinking company can expand into niche areas and develop non-tradtional markets to compete in tomorrow's marketplace.

Traditional advertising helps a company define it's image, promotes its product or reach a broad audience. But mass promotions require the customer to come to you and rely on repetition to be effective. Direct response marketing allows you to determine who,what,when and how best to reach your target audience.

Direct resoponse does not necessarily replace traditional advertising, it goes beyond it. Direct mail is the most targeted form of marketing...reaching only the people most likely to buy from you. It's measureable--you know how many pieces you mail, who they are mailed to and how they respond. It's predictable--using statistical modeling, you can project response rates; and it's personal--direct mail is the most efficient way to take your message straight to the consumer.

Your Flexible Partner

The DMC Group is committed to working with you to develop a direct marketing strategy that fits with your total marketing budget. Our fees can be structured on a project basis or retainer to encompass everything form a basic marketing assessment, to design and printing of advertising, collateral, and direct mail literature. We can also help you navigate through the legal and postal systems to reach your target audience efficiently and effectively.

If your company is faced with limited resources, or you just want to evaluate the risk and reward of promoting a product or service directly to a customer's home or business...we can help.

Our people can provide answers to questions like:

Is there a viable market for my product or service that I haven't explored? What about niche markets that can only be reached using direct response techniques? What is the best way to negotiate with list owners, brokers, printers, cable networks, mail services, telemarketing companies, fulfillment houses and the other players in this highly lucrative market? What about the effects direct selling may have on my tradtional channels?

The DMC Group can help steer your in the right direction. We have practical and applied experience with direct marketing and distribution via non-traditional channels. More importantly, we have conducted hundreds of highly profitable campaigns for our clients. We have extensive experience in providing consulting and management advice to manufacturers, medical suppliers, publishers, non-profits, catalogers and numerous service companies.

Services include:

* Market Research
* Strategic Planning
* Database marketing
* Project management
* Creative development, design, printing
* Media Planning
* Mailing list research, targeting and acquisition
* Mailing and fulfillment services
* Joint ventures with international companies

The Big Picture

The DMC Group will conduct the initial research to give you a bigger picture of your marketing opportunities. When viability is established, we can provide you with testing, evalustion, product roll-outs and more. We can take a turnkey approach to marketing your services/product--from planning to promoting to distributing. Acting on your behalf, we can investigate potential strategic partners or reciprocal agreements to sell your products or establish your niche. Our clients depend on us to help them identify opportunities and distribution channels all over the world and to tailor the best approach to maximize their marketing investment.

Your Global Extension

Thinking about expanding overseas? The DMC Group has carefully constructed an extensive network in over 18 countries. These strategic partners were chosen through substantial interviewing, visitations, and past performance records. We have concentrated our alliances in the following growth-oriented markets: The United Kingdom, Germany, France, the Netherlands, Belgium, Spain, Italy, Switzerland, Austria, Scandanavia, South Africa, Poland, the Czech Republic and Hungary.

Taking the Plunge

Deciding to distribute your products or offer your services here or overseas is a big step--particularly when you have limited resources. With our experience and expertise in a variety of specialty marketing niches, The DMC Group can help you become a true competitor. We can help you maximize your profitability and position your company for success with proven target marketing techniques.

To find out more about how to market your product or service utilizing direct response strategies, give us a call. We can help you expoxe your products locally, nationally or around the world. Call us today for a friendly consultation. Ask for John Messner or Doug Ellis.

The Direct Marketing Consulting Group, Ltd.
4450 Arapahoe Avenue, Suite 100
Boulder, Colorado 80303

Tel: 303-494-0628 Fax: 303-494-8529
Toll Free 1-800-833-9370
EMAIL: DMCGltd@aol.com


Set up a consultation via EMAIL.....!

dmcgltd@aol.com dmcgltd@aol.com


Interesting Links:

hibbert group home page

International Trade Assns.

BigYellow Global

1995 Cia world fact book

Zip plus 4 Browser USPS

The Direct Marketing Association

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