subject creep (n): The propensity of a mailing list or newsgroup discussion to veer wildly off-topic while the subject line remains the same.
survivulousness (n) [Douglas Coupland, Generation X, 1992]: The tendency to visualize oneself enjoying being the last remaining person on earth.
swag (n): Good stuff, usually either prizes, T-shirts, or other marketing giveaways. "Let's bring some swag to give to the Blizzard guys."
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