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W elcome
- In the US, between the end
of World War II and 1964, 78 million baby boomers were born and now
are part of the "Boomers" generation.
- Boomers are
now entering middle age and changing the demographic of the
total population. 4 out of 10 households are between ages
35 to 54 and the numbers of householders ages 45 to 54 will
increase 20 percent from 1995 to year 2000.
- As empty nesters,
boomers have more money to spend as the median income for
boomers bracket is $47,300 annually.
- The average household
headed by boomers age 35 to 54 spends $12,000 annually for
housing.
- The number of
couples without children between the age of 45 and 60 will
increase from 8 million in 1980 to 16 millions in the year
2010.
- Every 7.5 seconds, a
Boomer turns 50!
Generation identified
with Iron Curtain, Berlin Wall, Cold War, Sputnik, Transistor
Radios, Calculators, Computers, Man on the Moon, Hula Hoop,
Leave It To Beaver, Mousekateers, Doo Wop, R&B, American Bandstand,
Elvis, Little Richard, Chuck Berry, Motown, Beach Boys,
Haight-Ashbury, Hippies, PEACE, VW Bug, LOVE, LSD, Woodstock,
California Dreamin', Hot tubs, TM, Psychedelic, Disco,
Platform Shoes, Bell Bottoms, Mini Skirts, Hot Pants, Bikinis,
Tie Died, flower power, communal, Nehru Jackets, The Beatles,
Rolling Stones, Chelsea, King's Road, Carnaby Street, Bohemians,
The Mods, The Rockers, Liverpool, Twiggy, The fall of Berlin Wall,
PAN AM and $5.00 a day in Europe.
(Sources San Jose Mercury News - Judy Stark August,1996, JM and ABBA)
ABOUT BOOMERS INTERNATIONAL
Boomers International™ have been in this business and
in the center of Baby Boomers' evolution online and
offline for the last 10+ years.
We are boomers and we know boomers VERY WELL!
Our website attract a highly qualified audience of product
and service buyers. They are affluent, educated and
empowered.
Baby Boomers have access to more discretionary funds,
political influence, and financial power, than any group
in the United States.
Boomers in the US are only a small part of the
estimated 450 million Baby Boomers worldwide.
Targeting this desirable market with a site that provides
a convergence point for them to gather is only logical.
We intend to be the first stop on the web for them to
learn, inform, educate, network and connect, with their
fellow Boomers. And bring this phenomenal market to
our advertisers, and investors, worldwide.
Boomers are affluent consumers. They are consumers for
themselves and their children. Traditionally, marketing has
targeted the 18-35 year olds. Products sold to this group
are lower priced with shorter product cycles. Boomers are
more likely to purchase bigger ticket items with significantly
more care to research and comparison shop on the net.
We believe that the following product categories will interest
Boomers and our potential advertisers and partners.
Travel and Travel Service
Automobiles and Product recommendations/research
Insurance Services
Financial Services
Gift Services (easy valued added shopping aids)
Health Care
Care-Givers
Home Furnishings and Upgrade options
Nostalgia and collectibles (From an "Elvis"
guitar, to a 65 Mustang Boss 302)
As baby boomers become empty nesters they
seek a simplified version of life.
When the economic burden of raising a family is over,
Boomers can, and do, expend more disposable income.
They want to live comfortably. Boomers find excitement
exploring with technology and the one-touch multi-media
interaction it provides. Boomers with an "empty nest";
find they finally have the time to devote
to their own comforts and interests.
Many of them use that time to explore the fast paced
world of computer access to the web and email.
The international re-launch of the Boomers
International™ site was in 2001 and we had a focus
both for U.S. and international baby boomers uses of
the site.
This debut built the foundation of promotions,
centralized areas of Boomer interest, and advertising
accounts targeting our market, and ultimately leading
to projected user numbers exceeding 10 million in
the next 5 years.
Generation identified
with Iron Curtain, Berlin Wall, Cold War,
Sputnik, Transistor Radios, Calculators,
Computers, CB Radio, Ham Radio, Man on the
Moon, Hula Hoop, Mickey Mouse Club,
Leave It To Beaver, Mousekateers, Doo Wop, R&B,
American Bandstand, Elvis, Little Richard, Chuck Berry,
Motown, Beach Boys, Haight-Ashbury, Hippies, PEACE,
VW Bug, LOVE, LSD, Woodstock, California Dreamin',
Hot tubs, TM, Psychedelic, Disco, Platform Shoes,
Bell Bottoms, Mini Skirts, Hot Pants, Bikinis, Tie
Died, flower power, communal, Nehru Jackets,
The Beatles, Rolling Stones, Chelsea, King's Road,
Carnaby Street, Bohemians, American Bandstand,
The Mods, The Rockers, Liverpool, Twiggy,
SOHO, The fall of Berlin Wall,
PAN AM and $5.00 a day in Europe.
(Sources San Jose Mercury News - Judy Stark, August,
1996, JM and ABBA)
Us Government data :
Boomers Boom in these cities
(% of total populations)
Santa Fe 35.1%
Anchorage 34.2%
Denver 32.8%
Seattle 31.5%
Atlanta 31.4%
Washington/ 31.4%
Baltimore Portland/Salem 31.2%
Oregon Kokomo, Ind. 31.0%
York, Pa. 30.9%
San Francisco 30.8%
Portland, Maine 30.8%
Sources: Census Bureau, State and
Methopolitan Area Data Book
1997-1998 and USA Today.
Boomer Stats:
Baby Boom Generation (1946 through 1964)
saw a marked increase in the number of births
in North America.
Here’s how the birthrate rose and fell
during the baby boom years:
1940 - 2,559,000 births per year
1946 - 3,311,000 births per year
1955 - 4,097,000 births per year
1957 - 4,300,000 births per year
1964 - 4,027,000 births per year
1974 - 3,160,000 births per year
AARP Study to Reveal the Psychology
of Midlife
Large-scale Research Survey Opens
Annual Dialogue Between the Association
and the Baby Boomer Generation
Contrary to conventional wisdom about
their denial of aging, baby boomers
really do have their eyes on the future,
according to a new report by AARP.
Asked about how much they think about
their futures, nearly two in three
boomers say ‘often.’ The report also
suggests that their greatest hopes
are focused on their toughest problems,
that they are generally optimistic about
what lies ahead and that they expect
many things to improve in their lives.
‘Boomers at Midlife: The AARP Life
Stage Study’ is a national survey
unprecedented in its scope that will
make breakthrough contributions to
the relatively unexplored field of
midlife psychological development
and reinforce AARP's already broad
and deep understanding of the 76
million-strong population of baby
boomers. The study is the first
installment in what will be an
annual series of AARP boomer studies,
which will closely examine how this
demographic group will change the
definitions of aging and how aging
will in turn change boomers.
The study is based on 3,666 telephone
interviews of adults ages 18 and older
conducted for AARP by Princeton Survey
Research Associates (PSRA) between
April 11 to June 15, 2002.
PSRA interviewed 2,127 boomers ages
38 to 56, 781 younger adults ages 18-37,
and 758 adults ages 57 and older.
In addition to over-sampling boomers,
PSRA interviewed 1,185 African Americans
and 1,161 Hispanics.
Sources:
AARP'S RESEACH.
publication date: August 2002
http://research.aarp.org/general/bbattitudes.html
-------------------------------------------
Boomers - Tidbits & News.
Did you know:
Every 7 Seconds someone in America
turns 50.
50+ age group:
* Is the fastest growing population
segment.
* Is the most affluent consumer
group that exists.
* Account for over 40% of total
consumer demand.
* Average $24,000 in annual disposable
income.
* Control over 48% of all discretionary
purchases that occur.
* Own over 80% of all money in
savings accounts.
* Own 79% of America's financial
assets.
* Spend almost $2 Trillion on goods
& services each year.
* Own 62% of all large Wall Street
investment accounts.
* Visit malls more often than
any other age group.
* Dine out 4-5 times per week.
* 74% use the Internet to find
health information.
* 78% make online purchases.
* Over 70% are willing to try new
brands.
* Spend over $29 Billion yearly on
grandchildren's gifts.
* Women over 50 spend $21 Billion
on clothes annually.
Source: Gary Onks
- SoldOnSeniors, Inc.
- SoldOnSeniors.com
SENIORS AND TECHNOLOGY
More than 76% of all seniors age 55 and
up have made a consumer
electronics purchase in 2003;
17% of senior households (age 55 and up)
own a high-definition television
(HDTV);
79% of seniors age 75 and up say new
security technologies like alarms
and integrated surveillance systems make
them feel safer.
(Consumer Electronics Association,2004)
Americans over 65 who use the Internet
has increased by 47% since 2000,
making them the fastest growing online user segment.
(The New York Times, 2004)
22% of American over 65 go online,
compared to 75% of the 30 to 49 age
group.
(The New York Times, 2004)
"Americans older than 50 years of age
control more than 77% of the country's
financial assets and that number is even greater worldwide."
http://www.waiora.com/join
By the time the last baby boomer turns 65,
the population aged 65 and older will have doubled.
Population 65 and older (in millions)
2000 35.0
2010 40.2
2020 54.6
2030 71.5
(USA Today, 2003)
In 2003, Baby Boomers represent 12% of
the nation’s population.
In 2030, Baby Boomers will represent 20%
of the nation’s population.
(USA Today, 2003)
The percentage of the population 65 of older
has more than tripled from
4.1% in 1900 to12.4% in 2000.
(Administration on Aging, 2002)
Nationwide, 13% of the workforce was 55
and older in 2000.
By 2015 the same figure is expected to
rise to 20%, according to the
Bureau of Labor Statistics.
There were 20.6 million older women
and 14.4 million older men in 2000,
a sex ratio of 143 women to every 100 men.
The female ratio increases with age
ranging from 117 for the 65-69age
group to a high of 245 for persons 85 and over.
(Administration on Aging, 2002)
There were 50,545 persons aged 100 or
more in 2000 (0.02% of the total
population).
This is a 35% increase from the 1990 figure of 37,306.
(Administration on Aging, 2002)
NOW ARCHIVED AT: Wayback Machine What is StampVote? Celebrate The Century, the official 20th century commemorative stamp series that YOU vote for. Brought to you U.S. Postal Service and Microsoft. original fifies period comic strip Sorry it is now archived at: Wayback Machine
 Herman's Dedication To Elvis
Dorothy Toston's Country Music Stars 
A web site from William Strauss & Neil Howe, the authors of the book with the same name. Discussion, and excerpt from the boook. 
Boomers Chat! There are several
places where we can meet and chat online. Many boomer Chat at Prodigy
IRC server, irc.prodigy.net port 6667 in Baby Boomers Room (Channel).
Do you know that you can also chat with your browser at Geocities if you have Netscape or Microsoft Browser. URL is http://chat.geocities.com:9024/
There are many other Boomer Chats Listed below.
Boomer Chat @ Talk CityNeed to have Java enabled browser. X
Generation says Baby Boomers Suck! The web page is archived here. Also check out more Genx's in our page two.
Health Education:
 USA TODAY - Boomers Related Info! Our NEW Feature.
Downsizing, Upsizing and Rightsizing. Boomers are the first group of employees that are perceived
by management as 'LESS' valuable than younger, entry level,
lower paid Gen Xer's entering the job market. You probably
heard of many boomers who are forced to take early retirements.
Too young to receive any social benefits. Without college
degree and high technology skills, many are currently working
in lower paid jobs.
Are we financially prepared so that we can enjoy our
retirements? Without job responsibility and time constraints,
we will be able to do things that we always wanted to do,
but we must be able to support ourselves in our new
lifestyles. The most fearful thought about retirement for
parents is that they will not be able to live on their own
without having to burden the children. What about medical
care and cost of living adjustments?
Did you know that Medicare does not cover ALL the
expensive medical costs such as physicians' bills, dental
care, hearing aids, eye glasses etc. Medicare only pays
up to 100 days for long term care in skilled nursing
facility which costs up to $4000 a month.
Will we be able to live on Social Security alone?
Will there be any money left for us by the time we are eligible?
Do we have any other retirement funds to cushion the unforeseeable
events of the future? These issues will be facing us sooner than
we care too admit.
Sometimes we are known as "The Sandwich Generation" 'Today's "Sandwich Generation" has a unique financial burden. Many families not only have to provide for themselves and their children, but also for their aging parents as well.' (quoted New York Life) DID YOU KNOW? That in the year 2000, a person will need to reach the age of 67 to qualify for full benefits? You can check out your personal earnings to make sure there are no errors, and to find out what you are entitled to when your retire, which is important if your over 50. Call 800-772-1213 and ask for Personal Earnings and Benefits, Estimated Statement (SSA-7004). Bill T. told me (9/28) that you can also get it from their homepage at http://www.ssa.gov from cgi-bin type form reply. They hope to have it online in the future.
Baby Boomers Need $1 Million To
Retire. A recent USA Today / CNN / Gallup Poll revealed that
four in ten "baby boomers" set aside less than
$1,000 in savings (in 1995).
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... Groovy... Hot...Funky, Neat or Super Neat.. OK Boomers you take the car's top down, or turn the air
conditioner on, roll the windows up and let it blast. Sway
your body, tap your toes, beat your hand to the tune, let it
all hang out! We don't have to act our age! It's our Music and
we can do whatever we want to do! Think of the happy times,
reminisce and enjoy!
Old songs can take you back to your childhood and happy times...
Music can be a therapeutic tool for bad moods and anxiety,
and good way to slow down. I can relax and relieve the
pressure of day to day activities on the job by taking the time
out to listen to music. I usually tune my FM radio station to
KFRC and relish the good old music. From San Jose all the way down
Central Coast California you can tune in to KBAY 100.3 down to
King City, KOCS 105 when in Monterey, and 104.5 in San Luis Obispo
County. 
"Sit back, relax, and crank up the volume!" Turn that funky music on! Visit 
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Archived #1 Letter from the Editor!
Last modified: August, 2006
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Ph.D. Student, Saybrook Graduate School.
Email: boomersint@aol.com
Location: Silicon Beach, Ca. USA
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