Holland Cooke Media Recommended Promotion
WXXX FEEDBACK
(Or, "Talkback," or "Sound-Off")
OBJECTIVES:
- Make the station more approachable for listener comments.
- Learn from listener comments!
- Inject local content into network programming.
- Create premium Sales inventory.
CONCEPT:
- Create 4 pathways for inbound listener comments (E-mail, fax, Cellular, voicemail)
- Promote under unified "FEEDBACK" theme.
- Air responses to selected messages.
- Schedule within syndicated longform, play-by-play, etc.
- Sell (or use as value-added "closer") to appropriate client (cellular?)
- Negotiate cross-promotion in client media.
ON-AIR ELEMENTS:
- On-air "SOLICIT" promos invite FEEDBACK
- In "RESPONSE" promos, station spokesperson (YOU) replies to selected messages.
"SOLICIT" promo :30
establish music TBD
Gary James:
WHYN WANTS TO HEAR YOUR COMMENTS, COMPLAINTS, QUESTIONS...
EVEN COMPLIMENTS ARE WELCOME!
IT’S "FEEDBACK," AND THERE ARE 4 WAYS YOU CAN...24 HOURS A DAY.
LEAVE A VOICEMAIL ON THE FEEDBACK LINE!
WE MIGHT PLAY IT ON-THE-AIR!
781-6980.
CALL FREE ON BELL-ATLANTIC MOBILE! STAR FIVE SIXTY.
OR EMAIL TO FEEDBACK AT WHYN DOT COM.<
OR FAX US! F-A-X-W-H-Y-N.
FEEDBACK! SPONSORED BY ________________________,
BECAUSE WE DON’T JUST TALK, WE LISTEN!
WHYN AM FIVE SIXTY.
HYPOTHETICAL "RESPONSE" promo :60
establish music TBD
actuality: lifted from voicemail
"DOES DAN YORKE THINK I’M DEAF?"
Gary James:
THAT’S A VOICEMAIL WE GOT FROM PAUL IN INDIAN ORCHARD.
THIS IS WHYN "FEEDBACK," SPONSORED BY _______________.
I’M STATION MANAGER GARY JAMES.
I FORWARDED ROB’S MESSAGE TO DAN...WHO’S A PASSIONATE GUY...
AND SHOULD UNDERSTAND THAT MANY OF HIS LISTENERS ARE AT THE
END OF A TOUGH WORK DAY.
IF YOU’D LIKE TO LEAVE US A MESSAGE, CALL 781-6980.
ALSO THIS WEEK, WE GOT A NUMBER OF EMAILS ASKING ABOUT -- AND FOR --
THOSE PHOTOS OF DR. LAURA YOU’VE BEEN HEARING ABOUT.
SHE HAS ALREADY SAID THAT IT’S SOMETHING SHE REGRETS FROM WHEN
SHE WAS A LOT YOUNGER. AND WE DON’T THINK THAT’S THE KIND OF
THING THAT BELONGS ON OUR WEB SITE. WE WANT THE WHOLE FAMILY TO VISIT WHYN DOT COM.
SEND YOUR COMMENTS, COMPLAINTS, QUESTIONS...EVEN COMPLIMENTS...TO FEEDBACK AT WHYN DOT COM.
OR FAX US AT F-A-X-W-H-Y-N.
WE GOT ONE FROM ED AND CAROLYN, EAST LONGMEADOW HIGH SCHOOL CLASS OF ‘68,
THANKING US FOR ANNOUNCING THEIR 30TH REUNION. GO SPARTANS!
"FEEDBACK," SPONSORED BY ____________________.
BECAUSE WE DON’T JUST TALK, WE LISTEN.
WHYN AM FIVE SIXTY.
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