Talk Radio and Internet Holland Cooke Media
Holland Cooke Media Monthly Newsletter
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What happened? What happens next?
“If you’re not overwhelmed
you’re not paying attention.”
Forrester Research VP James McQuivey, in the NAB Radio Show session “How Radio Fits In A Contested Digital Landscape.”
“Overwhelmed?” You want "OVERWHELMED?!?!?"
Your consultant recently did 3 conventions in 1 week!
(4 including R&R’s, which shared Charlotte with NAB.)
In Charlotte, I did a session on podcasting at a radio convention, NAB’s Radio Show.
Then, I flew to California, to do a session on radio at a podcasting convention, the Podcast & New Media Expo.
Then, off to Las Vegas for an infomercial convention, the Electronic Retailers’ Association conference. DON’T LAUGH.
And in Vegas, I realized that these three conferences unfolded in JUST-the-right-order. What all of this means to YOU?
CLARITY ABOUT WHAT RADIO NEEDS TO DO IN 2008.
Read my convention notes in my November newsletter.
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“I get more useful material from your newsletter than from all my other sources COMBINED!”
Westood One's Jim Bohannon
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But don't take Jim's word for it!
(Not that you can't take Jim's word for ANYTHING!)
FREE: Click-to-download the September issue.
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Still only $129 per year, for hard-copy issues I mail first-of-each-month. Click to subscribe, INSTANTLY.
OR, save $30, when you choose electronic delivery (a PDF, just like this one, via Email).
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Either way, you'll these 5 bonus items:
1. 12 back issues, so you’ll get 24 issues for HALF the price of 12.
2. My special report: Why Women Don’t Listen to Talk Radio More, based on original research;
3. My booklet Needless To Say: 37 Things You’re Better-Off NOT-hearing on your Stations;
4. My special report: Yes You CAN Reduce Commercial Tune-Out, Without Reducing Commercial Inventory;
5. AND this special report, based on original research, itself a $49 value:
849 listeners 25-54 tell you how they choose a station for traffic and weather.
And I offer specific programming and marketing recommendations.
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“Holland writes a terrific newsletter.”
KGO/KSFO’s Jack Swanson, the high priest of Talk PDs, humbling your consultant with unsolicited applause from the dais at R&R's Talk Radio Seminar
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