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What is most impressive about the demand for audio-to-go is that – to this point – the podcasting craze has been fueled by content less-useful than your station's programminng.
To-date, hobbyists have dominated the space. Most podcasting “stars” couldn’t carry your gym bag. You are a radio professional.
In my acclaimed convention session "Podcasting For Profit," I outlined what's happening with Internet NTR, including...
> What-the-heck “podcasting” IS...and why you should care.
> How podcasting threatens...AND ENABLES broadcasters.
> How it’s an opportunity, to (forgive me) “do more with less.”
> How radio and TV stations are already making money podcasting.
> Other revenue models. How podcasting = Internet NTR.
> Podcast audience measurement: How? (You will LOVE this.)
> How to extract more value from programming your station already produces.
> On-air programming you should NOT podcast? (The answer may surprise you.)
> Why podcasting is NOT just about iPod, and how it helps at-work listening.
> Why NON-music content is more valuable than music.
> How podcasting is the dress rehearsal for your HD Radio future.
> How to get started. WHO WILL DO IT?
> How much will this cost? Practically NOTHING. You probably already have everything you need.
> THE hottest buzzword of 2006.
Say these two words, nonchalantly, at a cocktail party, and they’ll know you’re a nerd.
Say them to your boss, and you’ll sound NTR-savvy.
Hear – and SEE – The Ultimate Radio Station Podcast, an instant money-maker.
After this presentation, you will be able to complete this sentence:
“Profitable podcast content is the opposite of a _______ _______ .”
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