Page Deux Monthly Newsletter Updates for Management, Sales, Promotion McVayMedia.com Domain Names
Podcasting 411 Recommended reading, flix Cool Deals/Free Stuff HC bio, airchecks: [WPRO 1977] [WBIG 2001]
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| Page Deux Monthly Newsletter Updates for Management, Sales, Promotion McVayMedia.com Domain Names
Podcasting 411 Recommended reading, flix Cool Deals/Free Stuff HC bio, airchecks: [WPRO 1977] [WBIG 2001]
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2007 RAB Radio Marketing Guide and Fact Book
Radio ads have emotional impact equal to TV ads, per Radio Ad Lab study.
Every rep needs a joke to tell on that next call.
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"I've been selling and managing radio for many years, and the issues you discussed could have been taken straight from the piles of paper on my desk. Thank you for distilling the murky mess that is our day to day world and showing us what ultimate solutions really look like."
Generous unsolicited praise for the session I presented at RAB2007/Dallas in February, and NAB2007/Las Vegas. If you couldn't join us, click Ben's nose below.
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See and hear RAB 2007
Attendees cheered new Radio Advertising Bureau President/CEO Jeff Haley's forward-looking State of the Industry message. Read, hear, or see his speech.
Order RAB2007 sessions on CD or download
Read my RAB2007 notes in my March newsletter.
Now available, my SRO session: "Revenue...Right Under Your Nose." |
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Chris Walus, General Sales Manager, WDEL/WSTW, Wilmington DE |
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In a standing-room-only NAB Radio Show session, Jon Coleman of Coleman Reseach released the results of a study that will arm you with convincing data that rebuffs convention wisdom about commercial tune-out.
This report is must-reading. Headlines, from research which merged Houston PPM data with Media Monitors’ minute-by-minute logs of an impressive 93,876 commercial breaks: The industry mistakenly believes radio loses a considerable portion of its audience when commercials run. Conventional wisdom among radio and ad agency people is that button-pushers are off-like-a-prom-dress when spots air. NOT true. On average, radio holds on to 92% of its lead-in-audience during commercial breaks. Radio audiences do NOT drop significantly between the third, fourth, fifth, and sixth minutes of a commercial break. Shocker, eh? Read more – including why “radio should be cautious about ‘overselling’ its role as an in-car medium,” when you download this report FREE and in its entirety. |
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Unsolicited applause from the Godfather of Sales Consultants, Dave "Giff" Gifford |
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"Podcasting: Upload Content, Download Dollars"
See-and-hear my presentation at the NAB Radio Show in Charlotte. |
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Read Every Great Sales Idea Ever...
...published in my newsletter in its first ten years. TWENTY-FOUR pages, a whopper, a dang coffee table book. And it's chock-full of proven packages you can put on the street today. You will NOT finish this issue on one sitting. But when you do, you will have read: >Things you're under-selling; Things you never thought of selling. Some without spots! >Say it better: Tips for writing more effective commercial copy. >Don't deny strengths, exploit weaknesses! Turning lemons into lemonade, for thirsty advertisers. >How-To Make Money With How-To Shows: Attendees stood and applauded after my RAB2004 session. >Turning Kibbitz Into Kash, a kouple kute ideas. >LEADS! Advertisers you should be pitching, and proven copy points to recommend. >Tips, Techniques, and Only-Slightly Dirty Tricks. You DO want the order...right? >Ideas, Ideas, Ideas, including a major agency buyer's advice on pitching Internet NTR. Click here for an instant download, the smartest $49 investment you'll make this month. |
| Here's a slogan you won't hear in a radio ad!
(Say it aloud.) |
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| "Say WHAT?" |
| Every Sales buzzword EVER spoken is decoded in 9 pages of "Universal Radio Buying and Selling Terms." |
| Be careful re-working newspaper or TV ad copy for radio. |
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Source: RAEL study "Personal Relevance, Personal Connections: How Radio Ads Affect Consumers," from the Radio Ad Effectiveness Lab. In-a-nutshell:
Radio listening is a one-on-one and emotions-driven experience, and listeners believe that both the medium and its advertising are more relevant to them (compared to television and newspaper ads). Consumers view TV and newspaper as designed-for-the-masses, but turn to radio for gratification of their personal wants and needs. They expect radio ads to be more personally relevant than print or TV ads. "Radio ads must be as targeted as the programs which contain them." Radio ad copy needs to be consistent with its programming surroundings. Copy should talk to YOUR listeners, not your sister station's listeners. Post-consolidation, with clusters pitching multi-station deals, this is a real issue. "Putting a dissonant advertiser on the air hurts both the advertiser and the programming by clashing with listener expectations." Download and read all RAEL studies, FREE.
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| Streaming: CAN you make money? |
| Learn the-nuts-and-bolts issues, read RAB's helpful Weekly Sales Meeting. |
| Local direct and -- unfortunately -- RECESSION-PROOF! |
| Here's a category, and a copy point you SHOULD have on the air. |
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Dolores C. Nolan, Vice President/Stations, Radio Advertising Bureau |
Sell just 7 cups of coffee a day, and you've
sold a $10,000 package!
Turning listener COMPLAINTS into a
package for wireless phone advertisers? Yep.
Click here.
Make yourself indispensible and make
a pile of money. Read
my CRMC-PA review.
To pet owners, those aren't animals. Their
pets are little people, members of the family.
Nobody loves a pep talk like a consultant, so I had to snap a shot of this...
...in the Sales department at client WNEM/Saginaw.
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