Gen. William Henry Ashley
1778-1838

Entrepreneur, Mountain Man of the West and Politician

by William Earl Cook

Last Update July 30, 2000


It has been said that "the written history of the country west of the Rockies
where Americans made their first stand for possession begins
with a single name and a date painted high on a mountain precipice".
The name is "Ashley" and the date is "1825".


South Pass: One of the most important discoveries in American history.
Providing an easy route across the Rockies.
Used by Gen. Ashley's Rocky Mountain Fur Co. 1824.

National Geographic map, June 1940, pp. 711-756.


Journey of William Ashley and his Men 1824 - 1825

Ashley's 1825 Diary and Narrative


Thanks to Lon Darley, who provided the impetus to begin my research of William Ashley in his book, Your Darley Ancestors. Many thanks to my friend Michael "Mick" Gordon. After working 30 years for AT&T, Mick retired several years ago and his first order of pleasure was to follow the trail of Lewis & Clark, which he did in a motorhome. A little over a year ago, I asked Mick if he knew who William Ashley was in history after having revisited Lon Darley's book. Of course Mick knew and he loaned me his copy of the Story of the Great American West. - by Reader's Digest Association. Looking through the wonderful illustrations of this book helped to fire my interest. And thanks to the Reader's Digest Association for allowing me to use the illustrations that I have used in this website.

Story of the Great American West. - Pleasantville, N.Y.: Reader's Digest Association, c1977.


William Henry Ashley was born a poor man in Powhatan County,Virginia in 1778. He later moved to St. Genevieve, Mo. (then Upper Louisiana), in 1803. This area had been controlled by the Spanish until late 1800 when it was ceded by Spain to France. On Easter, 1803, Napoleon announced his decision to sell the Louisiana Territory to the United States. Ashley was in this new territorty the year that it became part of the U.S. He arrived in this new territory with "a knowledge of surveying and a slight familiarity with geology".

Lewis & Clark began their historic expedition from near St. Louis May 21, 1804 and returned to St. Loius on Sept. 23, 1806. They used the Missouri and Yellowstone Rivers much the same way that Ashley and his men would in later years.

Ashley moved to St. Louis around 1808 and became a Brigadier General in the Missouri Militia during the War of 1812. Before the war, he operated a gunpowder factory after discovering a cave in Texas County, Missouri that was a source of saltpeter, a vital ingredient of gunpowder. His future partner, Andrew Henry owned a factory that produced bullets. This is how the two earned their first fortunes.

After the war, Ashley became a merchant and performed some surveying. Ashley was then elected as Missouri's first Lieutenant Governor in 1820 and served until 1824.

I call Ashley 'the reluctant adventurer'. According to Don Berry, in his book, A Majority of Scoundrels, he states that Ashley's first love and focus was politics (served as a U.S. Representative for the Jacksonian party between 1831 to 1837) and he wanted to become the governor of the state. But, then as now, politics requires money, so Ashley turned to the fur business as a source of revenue to support his run for the governorship.

In 1822, William Ashley & Andrew Henry began posting the now famous ads seeking the 100 enterprising young men to ascend the Missouri River to its source. Ashley was the businessman behind the operations while Henry was the field commander. Henry had knowledge of the fur business and had been to the Snake River area in 1811.

Berry describes Ashley as being a cautious and an ambitious man. He was in his mid forties at this time, and becoming known as a great adventurer would probably be considered ludicrous by Ashley. He picked good men to do the job, but when those he had hired were unable to do the job or when, as Henry did, retired from the business, he went into the field and personally led the expeditions. As a result of these explorations, he made his place in history and helped open the lands west of the Rockies to the new country of the United States.

TO

Enterprising Young Men

The subscriber wishes to engage ONE HUNDRED MEN, to ascend
the river Missouri to its source, there to be employed for one,
two, or three years. For particulars enquire of Major Andrew
Henry, near the Lead Mines, in the County of Washington, (who
will ascend with, and command party) or to the subscriber at
St. Louis.

Wm. H. Ashley

This ad appeared in the Missouri Gazette & Public Advertiser, Feb. 13, 1822
and in the St. Louis Enquirer two weeks later.


History remembers Ashley primarily for the famous ads that he placed in the St. Louis newspapers seeking men for his expeditions to the Rocky Mountains in the early 1820's.


Ashley's Ad

Source: Missouri Historical Society


The prize for these trapping expeditions was the beaver, Castor Canadensis, which had a glossy underfur that had a natural tendency to mat , or "felt" and was waterproof. For those reasons, it was used in many different styles of hats of the period. Each pelt was worth $6 - $8. Unfortunately, for the beaver, their fur was the one commodity that served as the primary source of trade that could justify the expense of exploration and settlement of the new lands in the west.

Don Berry states that Ashley was basically bankrupt when he started his bid for the governorship and was in debt to the tune of $100,000. A lot of money now and especially a lot of money in the early 1800's. But due to the respect that he had garnered in the community and the good credit that he had established, he found backers that were willing to put up the money to support these expeditions into the Rockies.

Ashley was not the first to cross the Rockies or to set up a fur business, but much like Henry Ford, who was not the first to build automobiles, but one who revolutionized the production of automobiles, so did Ashley who revolutionized the fur business, helped foster the famous Mountain Men of the West, and was instumental in opening the west to the Americans.

At the time Ashley and Henry went into the Rockies, the lands to the west and southward were under Spanish control and those lands in the northwest were under British control. Thanks to the efforts of Ashley and his men, they helped to open these lands for settlement for Americans so that today, California, Arizona, New Mexico, Nevada and Utah are part of the U.S. and not Mexico and Oregon, Washington and Idaho are not part of Canada.

In 1822, the new company of Ashley and Henry attempted to send three keelboats up the Missouri River. Henry led the first of the three all the way to the mouth of the Yellowstone and built a post that later became known as Fort Henry. This expedition consisted of 150 men, 60 horses and one keelboat. The second keelboat met disaster and sunk with all the provisions onboard for a loss of $10,000. Ashley then made the decision to lead the expedition with the third boat to meet Henry.

After reaching the Yellowstone and delivering his supplies and men, Ashley immediately returned to St. Louis to start building the supply expedition for the men now stationed at Fort Henry. Jedediah Smith and a small group of men accompanied Ashley downriver.

In 1823, Ashley made another expedition up the Missouri. At the Arikara Villages near today's Pierre, South Dakota, the expedition ran into trouble.

In my research, it appears that Ashley generally had good relations with the Indians, with the exception of the Arikaras. The evidence points to the fact that he tried to trade with the Indians, if given a chance, and relied upon them for information, horses and food. In fact, Ashley and his men in the other expeditions often camped with or near Indian villages. Ashley seemed most impressed with the Shoshone. He did have trouble with the Crows, though, when they stole some of his horses.

William Ashley Under Attack from the Arikara Villages, 1823
by Gary Lucy

Lucy is an artist that is focused on the historical use of the rivers and river boats during the exploration of the American West.


The Arikaras were located on a very strategic spot next to the Missouri. They had a mixed reputation of being sometimes friendly and at other times had been violent to the white trappers. Ashley met with the chiefs and had traded goods, including guns and whiskey. Things were going fine until one of Ashley's men decided to visit the village in the middle of the night and was killed. From there, an attack erupted and Ashley lost fifteen men before withdrawing back down the river. He sent Jedediah Smith upriver to Henry with a request for help and another group of men downstream to Ft. Atkinson for help from the military at Ft. Atkinson.

The military responded as well as fifty men in canoes from Ft. Henry and a large group of Sioux Indians, enemies of the Arikaras, also participated. The inept Gen. Leavenworth was in charge of the forces and he was accompanied by the Indian Agent, Pilcher. This incident suddenly had the attention of the whole eastern U.S. as this was the first military action taken against the Indians of west of the Mississippi. Ashley only wanted the merchandise that had been stolen from his party and a promise that the Arikaras would not attack again. After an initial attack by the Sioux, the Arikaras were willing to talk about peace. Leavenworth and Ashley met with the Indian chiefs, made peace, gained the return of Ashley's goods and horses and a promise by the Arikaras not to attack again. Pilcher refused to smoke the peace pipe and did not want to be part of the deal. Later, as the agreement was being effected, Pilcher and his men burned the villages. Pilcher and his men were given dishonorable discharges from the group while Ashley and his men received honorable discharges.

 

In 1824, Andrew Henry retired and Ashley was left without his field commander. Once again, William Ashley was forced by the circumstances to unexpectedly lead an expedition into the mountains. The goal was the reach the Three Forks area in the Rocky Mountains. After his experience the year before with the Arikaras up the Missouri and since they were surely sore after Pilcher's men burned their villages, Ashley decided to go overland this time. This expedition, which lasted from Nov. 3, 1824 through Oct. 4, 1825 is the one where Ashley made his place in history.

Ashley's 1825 Diary and Narrative

Ashley went up alongside the Missouri River, then up the Platte River and finally the South Platte River until it reached the Front Range of the Rockies. At this point, he headed in a northwesterly direction until he reached the wide and sandy pass that is now known as South Pass in southwestern Wyoming. This pass at 7,000 ft. remained snow free longer than the mountains on either side.

The Rocky Moutains presented a major detriment to western settlement. Much of Ashley's route from St. Louis and through South Pass later became the Oregon Trail which led to the California Trail. The tracks left by the wagon that Ashley had on the expedition were later used by the first wagon trains as they made their way across the country in a migration that saw hundreds of thousands of settlers move west. The Pony Express came through South Pass in 1860 as well as the Mormons that settled Utah earlier in 1847.

All of this trailblazing was being accomplished by the ambitous, but reluctant adventurer, William Ashley. Lewis and Clark had crossed the Rockies, but they made their crossing farther north near where Yellowstone is located and much too far north to be considered a viable route for the settlers.

 

Ashley's Routes

Today, the area in northeastern Utah is named Ashley National Forest. Ashley Valley is a town in the area and has its own web site.

Source: Story of the Great American West. - Pleasantville, N.Y.: Reader's Digest Association, c1977.


The Rendezvous

Ashley is famous for creating the Rendezvous system in 1825 where the trappers, merchants and Indians would meet once a year at a predetermined spot to trade. The trappers traded their pelts for supplies in these annual events. Ashley retired in 1826 after making a fortune by revolutionizing the fur business by starting the Rendezvous. They were held each year from 1825-1840 at various sites near where Utah, Wyoming and Idaho meet.

The Rendezvous was a raucous event where supplies were brought in from St. Louis on very large supply expeditions, whiskey was flowing and men that had been in the mountains for a year of solitary work were ready to mix pleasure with business. Importantly, the rendezvous sustained the fur trade which was very important in opening the American west.

 

 

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©2000 William Earl Cook