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MBA Style magazine's
Hot Business Books '98 to '94


MBA Style magazine's Top Biz Books for MBA's, FALL 1998

Prepared by MBA Style magazine

[book] 1. The Microsoft File : The Secret Case Against Bill Gates by Wendy Goldman Rohm. . ($26 before 40% discount) Hardcover-320 pages (September 1, 1998) Times Books. All the DIRT you ever wanted to know about Microsoft and Bill Gates. Dirty capitalism at its best or worst.
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[book] 1.5 Fictions of Business: Insights on Management from Great Literature by Robert A. Brawer . ($23 before 30% discount) Hardcover-224 pages (September 1998) John Wiley Books. Based on the insights from Robert Brawers class of the same title at NYU's Stern School of Business, Brawer, a former CEO and President at Maidenform, milks classic novels for insights into business. Including: David Mamet's Glengarry Glen Ross (about how some salesmen succeed by breaking the rules), Upton Sinclair's "The Jungle", John Do Passos "The Big Money", Shaw's "Major Barbara", Wilson's "The Man in The Gray Flannel Suit", Miller's "Death of a Salesman", Chaucer's "Canterbury Tales", Marquand's "Point of No Return", Dreiser's "The Financier", Lewis' "Babbitt", and Conrad's "Typhoon".
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[book] 2. Guts: The Unconventional Business Wisdom That Made Chrysler America's Hottest Car Company by Robert A. Lutz . ($25 before 30% discount) Hardcover - 256 pages (November 1998) John Wiley & Sons. Chrysler Vice Chairman Robert A. Lutz here draws on 30 years of experience to tell organizations of all kinds how they can harness the creative power latent in their workforce - without sacrificing financial discipline or analytic rigor. One of his laws is that "The Customer Isn't Always Right."
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[book] 3. Creating the Digital Future: The Secrets of Consistent Innovation at Intel by Albert Yu . ($28 before 30% discount) Hardcover - 256 pages (August 1998) Free Press. A must read if you are interviewing for a tech mgt job. Sure, Yu does some boasting about Intel, but he is SVP of Intel's Microprocessor Products Group. He discusses Intel's culture and it's highly critical style. Starting with an analysis of Moore's Law (Gordon Moore was a cofounder of Intel), which states that the number of transistors on a semiconductor chip doubles every 18 to 24 months, Yu traces Intel's fast track into the digital world--past, present, and future.
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[book] 4. How Hits Happen: Forecasting Predictability in a Chaotic Marketplace by Winslow Farrell . ($24 before 30% discount) A timely book that looks at why Hootie & the Blowfish, Tickle Me Elmo, and the Spice Girls rose above the clutter to become fads, making fractal and non-linear theories more understandable. Should be read by anyone in marketing or entrepreneuship.
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[book] 4.2. Managing Martians by Donna Shirley, Danelle Morton, Charlie Conrad . ($25 before 30% discount) Hardcover - 320 pages (July 1998). Finally. A management book from a woman's POV. Donna Shirley's 30-year aerospace engineering career culminated last summer in the Sojourner rover's successful exploration of the Martian landscape. Shirley led the design team that built the microwave-size, six-legged robot that explored Mars in the Pathfinder project launched July 4, 1997. Managing Martians chronicles Shirley's remarkable career and offers practical, proven techniques for managing creative teams based on her own experiences. Shirley is of a pre-feminist generation. She had a lifelong dream of getting to Mars and discovered that sheer hard work, respect for talent, and well-honed management skills got her there.
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[book] 4.3. Titan : The Life of John D. Rockefeller, Sr. by Ron Chernow . ($30 before 30% discount) Hardcover - 832 pages (May 1998) Random House. Can one be a capitalist without understanding Rockefeller?
Click here to BUY a DISCOUNTED copy of this book or to read the first chapter, or check out Chernow's book on Morgan or Warburg.
Click here to BUY the AUDIO Cassette, easier than 832 pages

[book] 4.4. The Power of Corporate Kinetics: Create the Self-Adapting, Self-Renewing, Instant-Action Enterprise by Michael Fradette and Steve Michaud . ($25 before 30% discount) Hardcover - 258 pages (Summer 1998). Simon & Schuster. From two leading Deloitte & Touche partners comes a breakthrough approach to designing a self-adapting, self-renewing company that quickly seizes opportunities and capitalizes on the turbulence of today's continually evolving marketplace. Supports the free flow of information in the corporate hierarchy. Taken from their work for the US Army, Kinko's, MTV, John Deere, and other companies.
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[book] 5. Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO by Robert Slater . ($25 before 30% discount) Hardcover - 288 pages (September 1998) McGraw-Hill. Soon there will be more books on Jack Welch than on Warren Buffett. This is Slater's third book on Jack Welch and GE. It is a good intro to GE, but don't expect to read anything critical in here; GE is Slater's meal ticket. But overall this book gives an overview of Welch's philosophy on how to manage and how not to manage and covers topics such as building a market-leading company, forging the boundaryless organization, harnessing people for competitive advantage, and pushing service and globalization for double-digit growth.
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[book] 4. Strikingitrich.com (Striking It Rich.com): Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of by Jaclyn Easton.
($25 before 30% discount) Hardcover - 325 pages (October 1998) McGraw-Hill. An intro to some cyber storefronts.
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[book] 5. The Billionaire Shell Game: How Cable Baron John Malone and Assorted Corporate Titans Invented a Future Nobody Wanted by L. J. Davis. ($25 before 30% discount) Hardcover-304 pages (October 1998) Doubleday. This humorous writer has seen the digital future, and he is not impressed. I agree with him that Negroponte is a crackpont. To Davis, the promise of digital convergence--the interactive, 500-channel information superhighway that is supposed to carry television programs, telephone calls, and data--is just so much hype designed to sell products that do not yet exist to people who neither need nor want them. He focuses on the cable industry and TCI's John Malone's drive to digitize America. Davis traces the growth of cable and examines the roles of a huge cast of characters that at one time or another tried to gain control of the industry. The high point of the book is the seriocomic account of the merger negotiations between Malone and Bell Atlantic's Ray Smith. Davis' version of the talks is based on Smith's perceptions and Davis' own notions.
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6. Direct from Dell: Strategies that Revolutionized an Industry, by Michael Dell . ($25 before 30% discount) Hardcover (January 1999) HarperBusiness. Michael Dell of Dell Computers will tell us how he changed the computer business through direct sales. Not available yet.


7. Competing on Internet Time: The Netscape Story. By Michael Cusumano and David Yoffie . ($25 before 30% discount) Hardcover (January 1999) Free Press. Not available yet.


8. The Emperors of Chocolate; Inside the Secret World of Hershey and Mars by Joel Glenn Brenner . ($26 before 30% discount) Hardcover - 336 pages (January 1999) Random House
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[book] 10. Harvests of Joy: My Passion for Excellence; How the Good Life Became Great Business by Robert Mondavi. ($27 before 30% discount) Hardcover - 368 pages (September 1998) Harcourt Brace. At age 52, Robert Mondavi started a winery after a fight with his brother and family at the Krug winery. Now he's in his mid-80's and he's ready to tell us what is important to him. The way Mondavi tells it, he almost single-handedly built up not only his business, but also the reputation of Napa Valley as a tourist destination. An interesting story.
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MBA Style magazine's Top Biz Books for MBA's, Summer 1998

Prepared by MBA Style magazine

[book] 1. On The Firing Line. My 500 Days With Apple. by Gil Amelio with William L. Simon. (HarperBusiness, April). Gil Amelio's Point of View of his time as Apple's CEO, his courting of Sun Microsystems, and his frustrations of trying to manage a chaotic culture. If you are planning on a career in the Silicon biz, or if you need battle stories on managing creative types, this is a must read.
Click here to BUY a DISCOUNTED copy of Gil Amelio's On The Firing Line

[book] 1.5. Perspectives on Strategy: From the Boston Consulting Group by Carl W. Stern, George Stalk (Editor), Boston Consulting Group, and John S. Clarkeson. (J. Wiley & Sons, Feb 98). From the people who gave us the BCG matrix of cash cows and dogs, we get a book containing some of BCG's best ideas. A half a million dollars worth of advice for less than $25 is not bad.
Click here to BUY a DISCOUNTED copy of this Strategy book from the leaders of BCG.

[book] 2. Jack Welch Speaks. by Janet C. Lowe. (J. Wiley & Sons, Feb 98). His visions, history and leadership fables. Why does the stock price rise for any company that hires a graduate of Jack Welch's GE Training Program? Find out here.
Click here to BUY a DISCOUNTED copy of Janet Lowe's Jack Welch Speaks

[book] 3. Storage and Stability. A Modern Ever-Normal Granary the classic by Benjamin Graham. (McGraw Hill, 1937). Graham's revolutionary plan for regulating supply and demand, stabilizing prices, and stimulating financial recovery.
Click here to BUY a DISCOUNTED copy of this classic by Benjamin Graham, the father of modern Securities Analysis

[book] 4. Against The Gods, The Remarkable Story of Risk by P. L. Bernstein (J. Wiley & Sons, 1997). A comprehensive history of man's efforts to understand risk and probability.
Click here to BUY a DISCOUNTED copy of P. L. Bernstein's story of Risk. Now in paperback for an even better price.

[book] 5. Big Deal. The Battle for Control of America's Leading Corporations by Bruce Wasserstein (Warner Books, April 1998). When Bruce isn't throwing a party in the Hamptons for Bill Clinton, he is doing deals. Over 800 pages of the M&A deals and dealmakers, including what Wasserstein sees as waves of M&A activity, beginning with 19th Century railroad empires; the 1920s merger mania; the 1960's conglomerate "Go-Go Years"; through the hostile takeovers of the 1980s, to the competitive repositionings of the Nineties.
Click here to BUY a DISCOUNTED copy of this soon to be classic by Bruce Wasserstein

[book] 6. Hope in a Jar. The Making of America's Beauty Culture by Kathy Lee Peiss (Metropolitan Books, May 1998). A history of the profitable cosmetics biz.
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[book] 7. Remaking the World: Adventures in Engineering by Henry Petroski (Knopf, 1998). Petroski, whose previous book was all about the Pencil, writes here about Engineering marvels in easy to understand language. Aren't a quarter of all MBA students former engineers? Includes stories on the uilding of GE marvels, as well as, the English Channel tunnel/Chunnel, the Panama Canal, Hoover Dam, the QE2, and the Petronas Twin Towers in Malaysia, now the tallest buildings in the world. (pictured to the right)
Click here to BUY a DISCOUNTED copy of Remaking The World: Adventures in Engineering

[book] 8. Walking With the Wind : A Memoir of the Movement by Congressman John Lewis, with Michael D'Orso (Simon & Schuster, June 1998). A passionate and dramatic account of a man (second only to Reverend Martin Luther King) and the civil rights movement. I hope this becomes required reading. What does it have to do with business? If you are living in America, read this.
Click here to BUY a DISCOUNTED copy of John Lewis' memoir. My favorite book of the Summer 1998.

[book] 9. Burn Rate. How I Survived The Gold Rush Years on the Internet by Michael Wolff (Simon & Schuster, June 1998). An inside look at starting an internet firm and trying desperately to cash out and "do a deal." Look, fellow MBA's, Wolff ripped off his employees and was not wholly truthful, but this book gives you an inside look at what it is like to run a start-up and pray for a buy-out.
Click here to BUY a DISCOUNTED copy of Burn Rate.

[book] 10. Managing in the Age of Persuasion: The Revolutionary New Model. by Jay Conger (Professor at USC) (Simon & Schuster) 224 pages. $25. Conger's views on the new biz management revolution and team management.
Click here to BUY a DISCOUNTED copy of Managing in the Age of Persuasion.

[book] 11. Strategy Safari: A Guided Tour Through the Wilds of Strategic Management. by Henry Mintzberg, Bruce Ahlstrand and J. Lampel (Free Press) 336 pages, $26. From the author of Mintzberg on Management, and The Rise and Fall of Strategic Planning, this new tome is a must read for anyone planning to interview for a consulting job.

Click here to BUY a DISCOUNTED copy of Strategy Safari.



MBA Style magazine's Top Biz Books for MBA's, Fall 1997

Prepared by MBA Style magazine

1. The Leadership Engine: How Winning Companies Build Leadership at Every Level by Noel Tichy (Michigan b-school professor). (HarperBusiness, Nov, $26) Click here to learn more about this book Amazon.com

2. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Starbuck's CEO, Howard Schultz. (Hyperion, Sept, $25). Howard Schultz tells how a poor Jewish guy makes his way to Seattle in the 1980's, begs for a job at Starbuck's (a coffee roaster and bean retailer), quits to start a coffee bar, then buys Starbuck's, and expands it into the coffee bar chain we know today. Click here to learn more about this book Amazon.com

3. Apple: The Intrigue, Egomainia and Business Blunders That Toppled an American Icon by Jim Carlton. (Times Books, October, $28) Click here to learn more about this book Amazon.com

4. The Tragic Kingdom: Inside Michael Eisner's Disney by Kathleen Harkey-Smith. (Dec, $23, Carol/BirchLane) Purports to expose truths behind Disney's facade. Click here to learn more about this book Amazon.com

5. Inside Intel by Tim Jackson. (Dutton, Oct, $23) An investigative report on Intel, its corporate culture, marketing tactics. Purports to tell you things that Andy Grove left out of his book, "Only the Paranoid Survive" last year. Click here to learn more about this book Amazon.com

6. The Individualized Corporation: A Fundamentally New Approach to Management by Sumantra Ghoshal (LBS professor) and Christopher Bartlett (HBS professor). (HarperBusiness, September, $26) A new management theory. Click here to learn more about this book Amazon.com

MBA Style magazine's Top Biz Books for MBA's, Summer 1997

Prepared by MBA Style magazine

1. Dig Your Well Before You're Thirsty. by Harvey Mackay (Doubleday, 97) $25. With all his books about sharks and shirts, when does he have time to run an envelope company... but seriously, Mackay discusses how to network. Click here to learn more about this book Amazon.com

2. Matsushita: Lessons for the 21st Century from the 20th Century's Most Remarkable Entrepreneur and Business Leader. by John Kotter (Free Press, 97) $25. What a title, what a professor.... the telling of the tale of this successful electronics company. Click here to learn more about this book Amazon.com

3. The Individualized Corporation. by Christopher Bartlett and Sumantra Ghosal (HarperBusiness, 97) $25. How to manage people using a model centered on corporate purpose. Click here to learn more about this book Amazon.com

4. Dangerous Company: The Seceret Story of Consulting Powerhouses and the Corporations They Save and Ruin. by James O'Shea and Charles Madigan (Times Books, August 97) $28. The successes and failures of the consulting firms' advice. Click here to learn more about this book Amazon.com

5. Proversity. by L. Otis Graham (John Wiley, 97) $22. From the guy who gave us the inside scoop on racism at lily-white country clubs, we get a discussion on a new type of diversity in the workplace... proversity. Click here to learn more about this book Amazon.com

MBA Style magazine's Top Biz Books for MBA's, Summer 96

Prepared by MBA Style magazine

1. The Dilbert Principle. by Scott Adams (who has an account on AOL). (HarperBusiness, 96) $20. Business advice from a cartoonist with an MBA who spent years sitting in a cubicle. Click here to learn more about this book Amazon.com

2. Business as a Calling. Work and The Examined Life by Michael Novak. (The Free Press, 96) $23. This conseravtive, Catholic scholar asserts that a career in business is a serious, noble, and moral vocation, and more importantly, it fosters capitalistic democracy. Luckily, Novak does not blindly support capitalism. He criticizes its shortcomings, namely, profits over morals, downsizing, and income inequality. Click here to learn more about this book Amazon.com

3. Memos From The Chairman. by Alan C. "Ace" Greenberg, Chairman of Bear Stearns. (Workman Publishing, 96) $15. An easy to read collection of Mr. Greenberg's memos. Provides insight into the management of a top investment bank and trading house. Bear Stearns rarely hires MBA's, rather they hire PSD's -- POOR SMART people with a deep DESIRE to become rich. Greenberg is known to scrimp (the firm does not buy paper clips, rather it recycles the paper clips that are sent in from outside correspondence) and he frequently reminds his staff that they are mere mortals made from dust. In the words of Haimchinkel malintz Anaynikal, "A man will do well in commerce as long as he remembers that his own body odor is not perfume." Unfortunately, none of the memos discuss how to destroy records or burn down records archives :-) Click here to learn more about this book Amazon.com

4. Inside the Tornado. Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore (has an AOL account). (HarperBusiness, 96) $25. When moving a new product along an Adoption Life Cycle (from early adopters to the mass market), Moore shows how companies much change and even reverse older successful strategies in order to win in each stage: early adoption by innovators, visionaries, and technical enthusiasts; early majority purchases by pragmatists; late majority purchases by conservatives and pessimists; and laggard purchases by skeptics and critics. Click here to learn more about this book Amazon.com

5. Hit and Run: How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood. by Nancy Griffin and Kim Mastere (Simon and Schuster, 96) $25. Great beach reading. Not one person is lovable. Click here to learn more about this book Amazon.com

MBA Style magazine's Top Biz Books for MBA's, Winter 1995/6

Prepared by MBA Style magazine

1. Total Risk: Nick Leeson and the Fall of Barings Bank. by Judith H. Rawnsley. (HarperBusiness) $24. What not to do when you get a job on the trading desk.

2. Beyond Reengineering. by Michael Hammer. (HarperBusiness) $25. You loved his first book, you'll like the sequel. For you reengineering freaks, please note that an optimist sees a half-filled glass of water as half full, a pessimist sees it as half-empty, and a reengineering consultant will tell you that your glass is too large and it should be reengineered.

3. Real Change Leaders. by Jon Katzenback and the McKinsey RCL Team. (Times Business, 95) $28. Recommended for management consultants planning to interview with McKinsey. How to create growth and high performance the McKinsey way.

4. Maximum Leadership. The World's Leading CEO's Share Their 5 Strategies for Success by Charles M. Farkas and Philippe de Backer. (Henry Holt, 96) $25. Recommended for those planning to interview with Bain and Company. Both authors are with Bain.

5. The Network: Inside the Tight Knit World of Black America's Power Brokers - by Elizabeth Lesley (McGraw Hill) $22.

6. Refocusing the Corporation - by Al Ries (HarperBusiness) $25. If you liked his 22 Immutable Laws of Marketing, give this one a try.

7. Make It So: Leadership for The Next Generation. by Wess Roberts and Bill Ross (Pocket Books) $22. His first book on Atilla the Hun inspired me to get my MBA. His new book focuses on Star Trek and leadership secrets that can be learned from the future captains of the Enterprise.



MBA Style magazine's Top Biz Books for MBA's, Summer/Fall 1995
Prepared by MBA Style magazine

1. The HP Way. How Bill Hewlett and I Built Our Company. by David Packard. (HarperBusiness) $17.

2. The Vandal's Crown - How Rebel Currency Traders Overthrew the World's Central Banks. by Gregory J. Millman. (Free Press) $23.

3. Soros - a biography. by R. Slater (Irwin) $25.

4. Crisis in Candyland. Melting the Chocolate Shell of the MARS Family Empire. by Jan Pottker (National Press Books) $24. It has its flaws, but it's recommended to anyone planning to interview with them.

5. The Brothers: The Hidden World of Japan's Richest Family. by Lesley Downer (Random House) $25.

6. The Confidence Game. How Unelected Central Bankers Are Governing the Changed World Economy. by Steve Solomon (Simon & Schuster) $30.

7. Burgundy Stars. A Year in the Life of a Great French Restaurant (la cote d'or). by William Echikson. (Little Brown) $23.

8. The Agency. William Morris and the Hidden History of Hollywood. by Frank Rose. (HarperBusiness) $30.

9. Beyond the Double Bind. Women and Leadership. by Kathleen H. Jamieson (Oxford) $25.

10. Just Do It: A Season Inside Nike's Global Marketing Machine. by Donald Katz. (Random House/Adams) $11 in softcover. I liked it better than that tome called SWOOSH by Strasser and Becklund.

11. Say It and Live It (a review of corporate mission statements). by P. Jones and L. Kahaner (Currency/Doubleday) $20. Great if you're going into consulting or human resources management.

12. Ben & Jerry's: The Inside Scoop. by Fred 'Chico' Lager (former CEO of B&J). (Crown) $11. in softcover, high in butterfat, but an inside story of what Ben is really like as a manager.

13. An Encyclopedia of Claims, Frauds and Hoaxes of the Occult and Supernatural. by James Randi (the Amazing Randi). (St. Martins) $25.

MBA Style magazine's Hot Biz Books for MBA's, 1994


1. The Name of The Game is Money: The Business of Sports.
by Jerry Gorman and Kirk Calhoun (Wiley, 1994) $20. These Big-6 consultants look at the bottom line of sports franchises.

2. Show-Stopper! The Breakneck Race to Create Windows NT at Microsoft.
by G. Pascal Zachary (June 1994) $22.95.

3. No Excuses Management. Proven Systems for Starting Fast, Growing Quickly and Surviving Hard Times.
by T. J. Rodgers (Doubleday Currency, 1993) $35. OK, so T.J. Rodger's company lost $21 Million last year, but that's because he wasn't tough enough. Filled with over 8,000 kick-butt control ideas, including his "killer software" idea. Says Rodgers, "I make chips that control car brakes. Do you want a creative fun chip, or do you want a chip that controls exactly the same every time?"

4. Reengineering the Corporation. A Manifesto for Business Revolution.
by Michael Hammer and James Champy (Harper Business, 1993). $25 Onetime Talmudic and rabbinical student, Hammer is the reengineering guru of the decade. This succinct book is a must read, for the Taco Bell story alone.

5. Full Faith and Credit: The Great S&L Debacle and Other Washington Sagas.
by L. William Seidman (former head of the FDIC and RTC). (Times Books, 1993).

6. Nightmare on Wall Street (story of Salomon Brothers).
by Martin Mayer. (Simon and Schuster, 1993).

7. The Power and the Money: Inside the Wall Street Journal. by Francis X. Dealy, Jr.
(Birch Lane Press, 1993). $22.50 A vengeful ex-Dow Jones VP smears his former employer. Well narrated and interesting, but his poison gets in the way.

8. Team Think.
by Don Martin (Dutton, 1993) $23. Uses sports as a model for motivating and managing, filled with quotes by famous coaches on building and keeping teams. Great for sports fans

9. Business Process Reengineering. Breakpoint Strategies for Market Dominance.
by H.J. Johansson, et.al. (Wiley, 1993).

10. The American Quality Legend. How Maytag saved our moms, vexed the competition, and presaged America's quality revolution.
by Robert and John Hoover (McGraw Hill, 1993). Unfortunately it is written by Maytag's P.R. Director, so what do you expect?

11. The Seven Cultures of Capitalism.
by Charles Hampden-Turner and Alfons Trompenaars. (Doubleday/Currency,1993). Presents value systems in 7 industrialized countries, explaining that we compete with one another at the level of personality, unconscious, and psychosis.

12. The Virtual Corporation.
by Davidow and Malone. (HarperBusiness, 1993). Mick Jagger swears by this book.

13. The Handbook of Brand Management.
by David Arnold. (Addison Wesley/Economist) 1993.

14. Marketing Masters: Secrets of America's Best Companies.
by Gene Walden and Edmund O. Lawler (Harper Business) 1993.

15. The Strategy Game.
by Craig R. Hickman. (McGraw Hill) 1993.

16. The Care and Feeding of Ideas.
by Bill Backer. (Times Books, $23) 1993. Concise stories on 40 years in the ad business and on how to nurture ideas. Mr., Backer of Backer Speilvogel Bates, was responsible for the Coca Cola "Italy Hilltop" commercial.

17. Control Your Destiny or Someone Else Will.
by Noel M. Tichy and Stratford Sherman. (Doubleday, $24) 1993. Great story about General Electric.

18. Soap Opera: The Inside Story of Procter & Gamble.
by Alicia Swasy. (Times Books) 1993. Sure she has an axe to grind against P&G, but this WSJ reporter is a must read for anyone interested in brand management.

19. The Economist Guide to Business Numeracy.
by The Economist (John Wiley $17.95) 1993. Points out numerical errors common in business, a perfect companion for your first job after graduation.



HOW TO GET A JOB IN BOOK PUBLISHING TIP


First, research the company's current and backlist titles that you can refer to when applying for a job. You can obtain copies of their catalogs from the sales or customer service department.

Next, if you are given anything to analyze, analyze and return it within 24 hours

Next, be prepared to discuss favorite authors and books you've read that have been published recently.

Finally, read the New York Times Book Review and know what is on the bestseller lists before the interview. Also, take a peek at the Wall Street Journal's Book listing (Friday's Weekend section), and know how them calculate their weekly index.



Copyright © 1996 MBA Style magazine
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