Marketing Director A7
Kevin Shea Fadem A7
320 Post Ave. / 3B
Westbury, NY 11590
(516) 997- 8838
MrKShea@aol.com
Director of Marketing
PROFILE
·10+ years of senior level marketing experience. Expertise in creation of complete marketing strategies; direct mail, internal/external marketing communications & sales support, multi-media advertising, domestic / international seminars, overall corporate identity and product branding development
·The exceptionally keen business sense and diversity found only in a high caliber professional
·Technically conversant for leveraging in cutting edge marketing strategies
PROFESSIONAL EXPERTISE
Marketing Director
Traverse Systems, LLC New York, NY
1998 - present
Information Technology recruitment agency
& consulting / professional service provider
Developed and implemented the complete marketing strategy for the firm. This included all advertising, direct mail marketing, target market / competitive market research, development of corporate collateral, prospect sourcing and trade shows as well as all creative management; graphics, printing, database development. As mandated for the necessary evolution of the firm, intimately learned the role of Sr. technical recruiter*. Established and maintained client relations with 50+ mainly Fortune 1000 firms. Hired, trained and supervised additional marketing support staff and junior level recruits. Automated workflow cycles for greater efficiency. Partnering initiatives with complimentary firms undertaken domestically and internationally.
Marketing Director / Director, Client Relations
Bellavia & Kassel, P.C., Attorneys at Law, Mineola, NY
1995 - 1999 (Latter part in a consulting capacity concurrent with present firm)
Law firm with practice divisions in Elder law, commercial/business litigation, real estate law, franchise law, automotive law
(letter of high commendation available upon request)
Developed overall corporate marketing strategy, while working within the strict marketing / advertising guidelines of the NY and American Bar Associations
Created both B2B strategic relationships and B2C marketing campaigns; direct mail, corporate brochures, newsletters, multi-media advertising, web presence; multimedia seminar presentations; overall corporate identity development.
Coordinate public relations and conferences/seminars, press releases at local and regional level. Conceptualized and implemented client retention and acquisition strategies. Managed computer systems; responsible for upgrades, evaluating software, working with technical programmers in customizing programs for enhanced efficiency of overall workflow cycle; systems training to partners and associates;
resolving software/hardware conflicts. Marketing training sessions developed for each practice group. Implemented daily and weekly plans for accomplishing company goals and objectives. Responsible for database management and maintenance.
Associate Marketing Director / Consultant
ERA Inc., New York, NY 1994 - 1995
Database marketing / management firm
Consulted with individual clients of the firm in a value added capacity. Orchestrated complete direct mail marketing efforts for startup through Fortune 1000 firms; included demographic and psychographic research of each co's target audience for product/services offered. Manipulation of client co's internal database with selected external databases to sort optimum audience characteristics for greatest ROI.
Computer Associates International, Inc., Islandia, NY
Corporate Marketing Division
1990 - 1994
Leading software manufacturer
~ Special Projects Director
Created high impact marketing campaigns; large scale direct mail for development of product branding; corporate brochures, multi-media advertising, overall corporate identity development. Coordinated all external database selections and purchases; psychographic / demographic segmentation analysis. Developed corporate marketing strategies for this $2 billion dollar corporation with over 8000 employees and 100 offices worldwide. Developed internal marketing communications for trade shows, public relations and conferences. Implementation of Data warehouse framework for budget tracking, forecasting, ROI and competitive/segmentation analysis. Created and implemented quarterly North American seminars (60 city tours). Development and implementation of successful telemarketing programs/scripts; call center (CRM) development & management. Responsible for the organization and implementation of marketing operations for International Division (Latin America, Mexico, Caribbean, S. America and the Middle East). Coordinated trade shows and events; scheduling and staffing. Generated and analyzed forecast reports for effective improvements in operations and standards. Effectively managed teams and projects involving numerous departments and branches worldwide. Orchestrated marketing efforts for over 50 North American branch offices. Reported to SVP of Corporate Marketing.
~ Educational Sales / OEM Sales Administrator
Managed North American Educational Software Division; responsible for all aspects of marketing; writing, designing and distribution of collateral to colleges and universities across U.S. and Canada. Acted as a liaison between corporate computer manufacturers for OEM software bundling. Conceptualized and implemented client retention and acquisition strategies.
Coordinated / participated in all trade shows and events; scheduling and staffing for
this division.
~ International Reference Specialist
Responsible for international database management and maintenance.
Management and optimization of corporate North American micro and mainframe database. Trained staff members in information technology; managed international database and numerous other mainframe and micro computer applications.
Solely responsible for worldwide Computer Intelligence® competitive analysis and
operation ( a $300K/yr 'to the moment' corporate intelligence state-of-the-art software program) Organized international top level presentations with clients resulting in multi-million dollar commitments.
EDUCATION
New York Institute of Technology, Old Westbury, NY
Bachelor of Science Degree
Marketing / Advertising / Business Administration, 1988
7-Time Recipient of The NYIT Presidential Service Award
New York Institute of Technology Scholarship
Treasurer, Executive Board, SGA
Nassau College
Garden City, NY
Associate in Arts Degree - Deans list
Transfer scholarship recipient
PROFESSIONAL ORGANIZATIONS / LICENSES
Direct Marketing Association
Legal Marketing Association (formerly NALFMA)
NACCB associate
Series 7 & 63 financial licenses (expired)
COMPUTER SKILLS
Proficient on Windows 2000, NT, ‘98, ‘95, 3.x,
MS Office - Word, Excel, PowerPoint, Outlook, Publisher,
Internet proficient
WinFax Pro, Atomic Harvester / Desktop Server mass email marketing software
Customized database and mailing programs
Considerable mainframe and midrange application experience
Additional Marketing Experience
The Bureau of Education and Research, RJR Tobacco, CitiBank, Mobil Oil, HFC,
National Seminars Group, Getty, Chemical Bank, Frito-Lay and Quaker Oats, AT&T
Applicable Interests
- Considerable international travel -
* While temporarily functioning in the capacity of Sr. Technical recruiter,
recruited for and learned ephemerally the following skill sets:
Java Javascript CORBA Domino HTML Perl ASP OO Access EJB JSP Visual Basic, Visual Interdev Business Objects COGNOS, Cognos Powerplay, Data Warehouse OLAP/ROLAP/SQL Hyperion Essbase UNIX/AIX SYBASE Sun Solaris Sybase, Perl, and Korn/Bourne shell Informix MVS language (csh, ksh, sh) AS400 DB2/400 DB2 UDB Unicenter, Tivoli CICS COBOL ErWin IBM Visual Warehouse ETL Informatica Siebel ORACLE Oracle RDBMS, Oracle Express, Oracle PL/SQL SQL Forms Reports Financials Visual Basic Access RDBMS Novell C++ NT NT Servers Workstations Clusters, MS Access MS Office, MS Project, Powerpoint Excel Crystal Reports Visio Tibco, Rendevous Forte Reuters Triarch FIX MS Exchange Outlook Mail Lotus Notes EDMS ( Electronic document / knowledge management ) Data Migration - Netware to NT NDIR and Bindview PVCS, PVCS Tracker SQA Suite
Positions:
Web Developer ASP Developer OLAP / Reporting Developer ( Datawarehousing ) UNIX/AIX Administrator Sr. Essbase manager Oracle DBA SYBASE DBA SUN SOLARIS Administrator Applications Developer Senior Programmer Analyst Senior Developer Project manager Senior Software Account Manager Data Analyst Senior Programmer Analyst Financial Applications Developer Oracle PL/SQL developer NT Administrator Senior Exchange Administrator FORTE Developer DB2 Administrator Sr. Email Technical Analyst Business Rules Analyst MVS Software Engineer Technical Writer Windows Software Engineer Sr. Global Email Support Analyst IT Security manager Statistician/Quantitative Analyst Knowledge Distribution Architect Data Migration Specialist Domino Developer PVCS tracker Systems Trainer Network Technician Process Analyst Reporting programmer Web Developer Tivoli/Unix Specialist Market Data System Administrator CICS Programmer Analyst Crystal Reports Developer Web Interface Designer FIX protocol specialist EDMS administrator and many others.
