Owners, John Thomas and Ed Green, are aware that many people associate resort towns with high prices. As a result, John and Ed have consciously sought to overcome that stereotype by filling their shop with unique and interesting merchandise with an emphasis on style, quality, value and competitive pricing. Their efforts have been rewarded by a loyal following of customers who patronize the shops all year long and not just during the peak summer months. Now and Then also does a good percentage of their business over the phone as a courtesy to customers.