Resume: Navin Setia
|
Navin Setia
|
2621 West Granville Avenue First Floor
Chicago, IL 60659
|
|
|
| navin@navinnet.com Home: (773) 761-7376 |
|
| 
|
| | | OMD, Chicago, IL |
July 2003 - January 2006 |
Maintained excellent working relationships internally, with clients, creative agency partners and vendors
|
Provided monthly volume reports for all ad servers and rich media vendors
|
Served as an expert on ad serving vendor products including Doubleclick Dart, Mediavisor, Atlas Suite, & Mediaplex Mojo Adserver
|
Trained and recruited members of Ad Operations team
|
Implemented training program for new hires, including all appropriate systems and processes
|
Assigned clients/campaigns to Campaign Managers & Coordinators
|
Ensured that quality control procedures for implementation of tracking processes with 3rd party ad servers and clients are utilized by both Ad Ops Team & Strategy Team(s)
|
Ensured error-free, timely work by traffic team
|
Remained up-to-date on most current relevant technologies and pass along this knowledge to the rest of the team
|
Maintained flowchart monitoring Campaign Trafficking assignments
|
Provided Strategy Team(s) with estimates on Trafficking time required for campaigns
|
Managed the trafficking, reporting, and maintenance of advertising campaigns for clients such as United Airlines, McDonalds, Drugstore.com, Universal Studios Orlando, & Suntrust Bank, among others
|
Managed weekly, monthly & quarterly reports for accuracy and ROI tracking
|
|
| | | Orbitz LLC, Chicago, IL |
December 2002 - March 2003 |
| E-Marketing Analyst (Contractor) |
Managed campaigns on Pay for Placement sites such as Google, Overture, FindWhat, etc.
|
Managed creative (Gifs, Flash, etc) on Ad Server to ensure maximum ROI.
|
Worked with creative agency to develop creative materials that achieved click-thrus of over 17%
|
Monitored and researched competitive sites, online media resources, AdRelevance, etc. to keep abreast of interactive media trends
|
Researched, planned, and budgeted online media buys on sites such as ESPN, NYTimes, Tribune, etc
|
Managed daily reporting process/reports for accuracy and ROI tracking
|
|
| | | AltaVista Company, Chicago, IL |
September 2000 - December 2002 |
| Advertising Production Associate |
Maintain optimal delivery of ad campaigns, and communicating strategies to do so to Account Managers and Clients
|
Liaison between Ad Operations and Sales regarding new policies and order processes
|
Manage the scheduling and maintenance of advertising campaigns for clients such as General Motors, Ford Motor Company, Sears, Expedia, and Orbitz and well as Agencies such as Performics, Starcom & JWT
|
Ensure that advertising creative (text and graphics) conforms to specifications
|
Act as client contact regarding campaign performance and reporting
|
Implement campaigns with unique serving, targeting tracking and reporting requirements
|
Book and target ad campaigns and ad creative according to Sales' insertion orders
|
Assist in development of internal tools and systems increasing the efficiency and service level of department
|
Track online campaign performance and recommended optimization for underdelivering accounts in order to maximize booked revenue
|
Implemented Siebel Sales System and operated as point person for Chicago Office
|
Responsible for all IT related matters for thirty people in the Chicago and Detroit Sales offices
|
Recruited and interviewed potential Ad Production Associates for AltaVista’s Chicago office
|
Partner with Business Development and Sales to ensure client satisfaction with campaign performance
|
Leverage AltaVista’s ad units and ad programs to all current and potential advertisers
|
Work alongside editorial team to optimize performance of Paid Listings creative
|
Trained new sales staff on ad serving technology and sales & trafficking policies.
|
|
| | | Information Security Corporation, Deerfield, IL |
January 1997 - September 2000 |
| Marketing/Technical Associate |
Coordinated the creation and production of all collateral materials
|
Authored, edited, and published content for product brochures and company website
|
Prepared and distributed sales letters and direct mail materials
|
Performed product demonstrations at trade shows
|
Conducted research and analysis on industry trends and competitors’ products
|
Provided technical support to internal and external customers
|
Recorded all sales for monthly accounting journals
|
Fulfilled all purchase orders and product information requests
|
Performed quality assurance tests on new products
|
|
| | | Loyola University Chicago, Chicago, IL |
|
Bachelor of Business Administration -
Marketing, May 1997 |
|
| | | · | Expert in Microsoft Windows 3.x, 95, 98, 2000, NT & XP, Doubleclick Dart for Publishers & Dart for Advertisers
|
| · | Knowledgeable in Mac OS, Microsoft Office, Microsoft Publisher, Adobe Photoshop, Goldmine, ACT! Siebel, & HTML
|
|
|
