All of our marketing partners will now receive
a free web page.
Motorsports Marketing
With so many sports marketing and sponsorship opportunities available, why choose motorsports? Why are so many diverse companies committed to marketing through motorsports? Why have Business Week, The Wall Street Journal, and Advertising Age all said that motorsports marketing is the advertising wave of the future? Why does motor racing attract over 10 billion dollars in advertising money annually? Two simple words:cost effective. With the combination of large quantities of live and television viewers and the high quality of those viewers, motorsports is an advertising medium that cannot be beat. The following are some facets of racing that makes motorsports marketing a winner.
Auto racing is one of the oldest forms of sports marketing. Companies have been using racecars as "rolling billboards" for over forty years.
Auto racing is the world's most popular spectator sport. There were an estimated 2billion tickets sold worldwide for auto racing and an estimated 50 billion televised impressions in 1996.
Motorsports had the highest number of live spectators of any sport in the United States in1996, over 13 million tickets sold! That is more than Major League Baseball (MLB),National Basketball Association (NBA) or the National Football League(NFL).
Most auto racing series are run on an eight to ten month schedule, giving a sponsor almost year round coverage.
Racetracks are spread all over North America, exposing the sponsor to a broad cross section of people in the U.S. and Canada.
Racing sponsorships can be tailored to the sponsor's unique customer base.
With the advent of cable/satellite television and automotive periodicals, media coverage of motorsports has grown over 1000% in the last ten years. In 1997 more racing events will be televised than ever before. Along with that, there are literally hundreds of magazines devoted to cars or motorcycles and/or racing.
Auto racing delivers sales messages with maximum impact. Racecars offer a highly visible, exciting, and memorable advertising medium and can enhance the corporate image by conveying competitiveness, innovation and a winning attitude.
Many corporate sponsors are very aware of the positive effects that derives from affiliating there employees and associates with a race team. Representing their efforts, receiving great exposure border to border, and coast to coast.
All of our marketing partners will now receive
a free web page.
$1000 Marketing Package
•Your name, logo/graphic illustration or your company's on the body panel of the race car.
$2,500 Marketing Package
•Your name, logo/graphic illustration or your company's on the body panel of the race car. •Sponsorship announcements during the night of racing. One public appearance of the sprint car.
$5,000 Marketing
•Three complimentary pit passes. •Ten complimentary general admission passes.•Your name, logo/graphic illustration or your company's on the front lower wing of the race car. •Sponsorship announcements during the night of racing. •Your name, logo/graphic illustration or your company's on the 30-inch side panels of the top wing and on the 25-square-foot flat surface of the top wing. •Your name/logo/graphic illustration or your company's will be attached to the racing suit as well as all crew members' uniforms. •Four public appearance of the sprint car. •Your company name and logo displayed in a prominent location on our web site. Additionally, if you have a web site, we will include a link.
$10,000 Marketing Package
•Six complimentary pit passes. •Twenty complimentary general admission passes.•Four complimentary racing T-shirts. •Your name, logo/graphic illustration or your company's on the front lower wing of the race car. •Sponsorship announcements during the night of racing. •Your name, logo/graphic illustration or your company's on the 30-inch side panels of the top wing and on the 25-square-foot flat surface of the top wing. •Your name/logo/graphic illustration or your company's will be attached to the racing suit as well as all crew members' uniforms. •Six public appearance of the sprint car. •Your company name and logo displayed in a prominent location on our web site. Additionally, if you have a web site, we will include a link.
$30,000 Televised World of Outlaws Marketing Package
•Two televised races with the World of Outlaws. •Four complimentary racing T-shirts. •Your name, logo/graphic illustration or your company's on the front lower wing of the race car. •Your name, logo/graphic illustration or your company's on the 30-inch side panels of the top wing and on the 25-square-foot flat surface of the top wing for the entire racing season. •Your name, logo/graphic illustration or your company's will be attached to the racing suit as well as all crew members' uniforms for the entire racing season. •Your name, logo/graphic illustration will be placed prominently on the racing trailer. •T-shirts will be made up with your name/logo/graphic illustration alongside of the race car. •Your company's colors painted on the sprint car. •Your company name and logo displayed in a prominent location on our web site. Additionally, if you have a web site, we will include a link.
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