History of Pepsi & PeteHistory of Pepsi & Pete|
In 1939 Pepsi-Cola tried to buy Popeye the Sailor Man as part of an advertising program targeted at families. Unfortunately the price was too high for Pepsi-Cola, so they opted to create two loveable characters - Pepsi and Pete, the Pepsi-Cola Cops! The inspiration for Pepsi and Pete was the ever-popular Keystone Cops from the silent movie era. The premise of Pepsi and Pete was that they would always insure that every bottle of Pepsi-Cola contained 12 full ounces, while maintaining the pure quality of Pepsi-Cola. Pepsi and Pete were used from 1939 through 1951. They appeared in numerous magazine advertisements, and had a weekly appearance in the Sunday funnies. Besides being used on cardboard and paper signs, they were also used on metal signs, promotional glasses, paper cups, napkins, and bottle toppers. In the early 1940's, Pepsi and Pete were so popular that Pepsi-Cola hired actors to dress up as Pepsi and Pete and make personal appearances. Because various artist drew Pepsi and Pete over th years, they had a tendency to interchange their names. No one can really say which one is Pepsi and which one is Pete!
Source : The Complete Guide to Pepsi=Cola Collectibles By Bob Stoddard 1996 This article is copyright protected and used with permission from the copyright holder. This article may not be reproduced or used in any form without written permission form the copyright holder. Questions, comments and praise can be sent by clicking here to send me an email. |