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" What really makes an excellent business plan?
There are dozens of books, software programs and suggested outlines out there; In my opinion, they are all worthless. There is no one right way to prepare a business plan. An effective business plan tells a great story and draws the reader in. The investor will then want to learn more, which leads to a meeting that significantly increases your chances and reduces the possibility that your plan will wind up in the circular file."
Kiplinger's Raising Capital by Andrew J. Sherman, p. 18
If
quality is not as important as cost or time, because you are trying to
raise a small amount from unsophisticated investors or you need a plan in
three days, a quick and dirty, fill-in-the-blank or cut-and-paste plan is
an option.
However, fill-in-the-blank business plans have several potentially fatal weaknesses. Your idea, buried in a standard outline form, will be poorly communicated. Sophisticated investors, who read many business plans, will notice the lack of effort. Instead of displaying your business knowledge, a fill-in-the-blank plan will only demonstrate that you can fill in the blanks.