| Fruit
Brute was the
fourth in the series of Monster Cereals. |
| I can distinctly remember
when this cereal was first introduced in 1975
because my Stepfather was in the United
States Navy and my family was stationed
in Puerto Rico. |
| I'd see the commercials for Fruit
Brute (with the
Howling good taste of FROOOOOOT)
and I'd howl just as loud as he did
because I wanted to try it. |
| Unfortunately, the Navy
Commissary (the only grocery
store that we had) was a day late
and a dollar short with this particular
item. |
| As luck would have it, our
"Overseas" duty ended shortly
after this and we were about to return
home to the states. |
| My Grandmother called and
asked what kind of cereal I wanted
(because we were going to stay with my
Grandparents for a few weeks upon our
return) and I told her that I wanted to
try these two new cereals, Fruit
Brute and
Freakies. |
| She must have thought that I
was a bit freaky, myself but nonetheless,
she picked up two boxes (each) of the two
cereals. |
| I was in love with the NEW
Monster cereal but Freakies was another
story. |
| Most of the resources on the
Internet say that Fruit
Brute was
discontinued in 1983. |
| I don't agree because I can
remember NOT being able to find it long
before then. |
| Also, by 1983 the other three
monster's boxes had changed from the
"Big Face" versions to the
versions where they (the Monsters) were
pouring milk and/or holding a spoon next
to a cereal bowl. (using full body shots
of the Monsters). |
| I guess the date isn't really
as important as the fact that we've lost
our pal, Fruit Brute. |
| In 1987, General Mills tried
to re-release the cereal (only slightly
changed) with a new character called Yummy Mummy. |
| The whole purpose of this
section of my website is to give the
Monster Cereals the respect that they
deserve, if you'd like to see Fruit
Brute (or any of
the other Monster Cereals) back in your
local grocery store, contact "General
Mills"
and demand your Monsters! |