Introduction

Company

Bright Ideas to Enhance Personal Success

This article (Part 1 of 6) provides an overview of why it is essential to your career that you should want to improve your speaking skills and outlines the four key components of an effective presentation...The Situation, The Audience, The Speaker, and The Presentation.

Presentation Skills
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Presentation Skills
Main Menu

Introduction
(Part 1)

The Situation
(Part 2)

The Audience
(Part 3)

The Speaker
(Part 4)

The Presentation
(Part 5)

Conclusion
(Part 6)

Tips & Techniques

According to Joan Detz, author of How to Write & Give a Speech, "A good speech is the single most effective marketing and public relations tool any organization can have."

Whether you work in sales or management, are self-employed, or work in a large corporation, nothing is more fundamentally important to your career success (and that of your organization) than your ability to communicate effectively. For example, if you’re in sales, can you make a hundred cold calls in a day? Highly unlikely. But you can if you’re speaking to a civic group. By being able to make effective, informative and entertaining presentations, you can significantly enhance your career development, whether that career is in sales or climbing the corporate ladder.

Unfortunately, of the estimated 8 BILLION presentations given annually in the U.S. alone, most are "tornado" presentations. Just what are "tornado" presentations? Simple...like real tornados, they're a concentrated gust of wind that sucks! And, like real tornados, most aren't planned...they just happen.

Making an effective presentation involves four key components:

• The Situation—determining the purpose, occasion, and environment in which your presentation will be made.

• The Audience—identifying (and creating where necessary) the needs and expectations of your audience, then exceeding those expectations (usually to their surprise).

• The Speaker—understanding, controlling and conquering your fears and developing a unique presentation style.

• The Presentation—planning, preparing and delivering a dynamite presentation.

The BrightPath Company
POB 817
Hendersonville, TN 37077
Tel:   615.824.5905
Fax:  209.844.9242
www.BrightPath.com
QuoteNotes@aol.com

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