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More Business Books

The Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Joel Glenn Brenner
($26 before 30% discount) Hardcover - 336 pages (January 1999) Random House. he chocolate wars between industry giants Hershey and Mars are anything but sweet. In The Emperors of Chocolate, Washington Post reporter Joel Glenn Brenner reveals the bitter legal and marketing fights, palace intrigue, and personality clashes that dominate Hershey and Mars--and the candy industry as a whole.
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The Microsoft File : The Secret Case Against Bill Gates by Wendy Goldman Rohm.
($26 before 40% discount) Hardcover-320 pages (September 1998) Times Books. All the DIRT you ever wanted to know about Microsoft and Bill Gates. Dirty capitalism at its best or worst.
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Fictions of Business: Insights on Management from Great Literature by Robert A. Brawer
($23 before 30% discount) Hardcover-224 pages (September 1998) John Wiley Books. Based on the insights from Robert Brawers class of the same title at NYU's Stern School of Business, Brawer, a former CEO and President at Maidenform, milks classic novels for insights into business. Including: David Mamet's Glengarry Glen Ross (about how some salesmen succeed by breaking the rules), Upton Sinclair's "The Jungle", John Do Passos "The Big Money", Shaw's "Major Barbara", Wilson's "The Man in The Gray Flannel Suit", Miller's "Death of a Salesman", Chaucer's "Canterbury Tales", Marquand's "Point of No Return", Dreiser's "The Financier", Lewis' "Babbitt", and Conrad's "Typhoon".
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Guts: The Unconventional Business Wisdom That Made Chrysler America's Hottest Car Company by Robert A. Lutz
. ($25 before 30% discount) Hardcover - 256 pages (November 1998) John Wiley & Sons. Chrysler Vice Chairman Robert A. Lutz here draws on 30 years of experience to tell organizations of all kinds how they can harness the creative power latent in their workforce - without sacrificing financial discipline or analytic rigor. One of his laws is that "The Customer Isn't Always Right."
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Creating the Digital Future: The Secrets of Consistent Innovation at Intel by Albert Yu
($28 before 30% discount) Hardcover - 256 pages (August 1998) Free Press. A must read if you are interviewing for a tech mgt job. Sure, Yu does some boasting about Intel, but he is SVP of Intel's Microprocessor Products Group. He discusses Intel's culture and it's highly critical style. Starting with an analysis of Moore's Law (Gordon Moore was a cofounder of Intel), which states that the number of transistors on a semiconductor chip doubles every 18 to 24 months, Yu traces Intel's fast track into the digital world--past, present, and future.
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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace by Winslow Farrell
($24 before 30% discount) A timely book that looks at why Hootie & the Blowfish, Tickle Me Elmo, and the Spice Girls rose above the clutter to become fads, making fractal and non-linear theories more understandable. Should be read by anyone in marketing or entrepreneuship.
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Managing Martians by Donna Shirley, Danelle Morton, Charlie Conrad
($25 before 30% discount) Hardcover - 320 pages (July 1998). Finally. A management book from a woman's POV. Donna Shirley's 30-year aerospace engineering career culminated last summer in the Sojourner rover's successful exploration of the Martian landscape. Shirley led the design team that built the microwave-size, six-legged robot that explored Mars in the Pathfinder project launched July 4, 1997. Managing Martians chronicles Shirley's remarkable career and offers practical, proven techniques for managing creative teams based on her own experiences. Shirley is of a pre-feminist generation. She had a lifelong dream of getting to Mars and discovered that sheer hard work, respect for talent, and well-honed management skills got her there.
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Titan : The Life of John D. Rockefeller, Sr. by Ron Chernow
($30 before 30% discount) Hardcover - 832 pages (May 1998) Random House. Can one be a capitalist without understanding Rockefeller?
Click here to BUY a DISCOUNTED copy of this book or to read the first chapter, or check out Chernow's book on Morgan or Warburg.
Click here to BUY the AUDIO Cassette, easier than 832 pages

The Power of Corporate Kinetics: Create the Self-Adapting, Self-Renewing, Instant-Action Enterprise by Michael Fradette and Steve Michaud
($25 before 30% discount) Hardcover - 258 pages (Summer 1998). Simon & Schuster. From two leading Deloitte & Touche partners comes a breakthrough approach to designing a self-adapting, self-renewing company that quickly seizes opportunities and capitalizes on the turbulence of today's continually evolving marketplace. Supports the free flow of information in the corporate hierarchy. Taken from their work for the US Army, Kinko's, MTV, John Deere, and other companies.
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Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO by Robert Slater
($25 before 30% discount) Hardcover - 288 pages (September 1998) McGraw-Hill. Soon there will be more books on Jack Welch than on Warren Buffett. This is Slater's third book on Jack Welch and GE. It is a good intro to GE, but don't expect to read anything critical in here; GE is Slater's meal ticket. But overall this book gives an overview of Welch's philosophy on how to manage and how not to manage and covers topics such as building a market-leading company, forging the boundaryless organization, harnessing people for competitive advantage, and pushing service and globalization for double-digit growth.
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Strikingitrich.com (Striking It Rich.com): Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of by Jaclyn Easton.
($25 before 30% discount) Hardcover - 325 pages (October 1998) McGraw-Hill. An intro to some cyber storefronts.
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The Billionaire Shell Game: How Cable Baron John Malone and Assorted Corporate Titans Invented a Future Nobody Wanted by L. J. Davis
($25 before 30% discount) Hardcover-304 pages (October 1998) Doubleday. This humorous writer has seen the digital future, and he is not impressed. I agree with him that Negroponte is a crackpont. To Davis, the promise of digital convergence--the interactive, 500-channel information superhighway that is supposed to carry television programs, telephone calls, and data--is just so much hype designed to sell products that do not yet exist to people who neither need nor want them. He focuses on the cable industry and TCI's John Malone's drive to digitize America. Davis traces the growth of cable and examines the roles of a huge cast of characters that at one time or another tried to gain control of the industry. The high point of the book is the seriocomic account of the merger negotiations between Malone and Bell Atlantic's Ray Smith. Davis' version of the talks is based on Smith's perceptions and Davis' own notions.
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Direct from Dell: Strategies that Revolutionized an Industry, by Michael Dell
($25 before 30% discount) Hardcover (March 1999) HarperBusiness. Michael Dell of Dell Computers will tell us how he changed the computer business through direct sales.
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Losing My Virginity : How I've Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson
($28 before 30% discount) Hardcover - 370 pages (October 1998) Times Books. Bill Gates meets P.T. Barnum in this most unusual and revealing autobiography by one of the most outrageous and successful business tycoons in the world: Richard Branson, who has launched a unique global brand, and over 100 companies, and has amassed a billion-dollar personal fortune by breaking all the rules
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Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold
($28 before 30% discount) Hardcover - 320 pages (November 1998) Times Books. Seybold goes beyond the idea of using the Internet as a marketing tool. She is founder and CEO of a "strategic-technology" consulting group that conducted more than 300 seminars and workshops last year. She is also the editor and coauthor of McGraw-Hill's Seybold Series on Professional Computing, which now includes five titles. Seybold argues that Internet commerce must be part of a broader strategy that "embraces all the ways you let customers do business with you electronically" and that business processes throughout the organization must be redesigned.
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Michael Porter's Landmark Trilogy :Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations by Michael E. Porter
($116 before 30% discount) Hardcover (June 1998) Free Press. If you have to ask what these books are then you shouldn;t be reading them. The guru of MBA programs.
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The Crisis of Global Capitalism : Open Society Endangered by George Soros, Geoff Shandler (Editor)
Hardcover - 320 pages (December 2, 1998) Public Affairs. Tevye the Milkman said that "when you're rich, they think you really know." Soros is a great trader and fancies himself as a great political thinker. Read this and judge for yourself. Soros was born of Jewish parents in Hungary, hidden by his father with a Christian official, survived the war, came to the US and made billions with the Quantum Fund.
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Maslow on Managment by Abraham Maslow and others
Hardcover - 288 pages (1998) John Wiley & Sons. Anyone who has sat through a psych or biz management course has seen Abraham H. Maslow's hierarchy of needs, a pyramid capped by the highest human need of all, the need for, what Maslow famously termed, self-actualization. Since his death in 1970, Maslow's voluminous writings have made him one of the most influential thinkers in counseling psychology. He is a revered father figure to the human potential movement. But few know him as a brilliantly insightful analyst of how to lead people and make organizations more productive. Maslow on Management should change that.
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How to Think Like Leonardo Da Vinci : Seven Steps to Genius Every Day by Michael Gelb
Hardcover - 224 pages (September 1998) Delacorte Pr. Michael Gelb's How to Think Like Leonardo Da Vinci is an inspiring and inventive guide that teaches readers how to develop their full potential, using the principles of Da Vincian thought identified by the author. Beginning with a brief historical biography of Da Vinci and an overview of the astounding advances made in the arts and sciences during the Renaissance, Gelb illustrates the seven fundamental elements of Da Vinci's thought process: Questionare, Dimostrazione, Sensazione, Sfumato, Arte/Scienza, Corporalita, and Connessione. Includes exercises.
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Working With Emotional Intelligence by Daniel P. Goleman
Hardcover - 352 pages (October 6, 1998). I met Goleman a few years ago when he was touting his best-selling "Emotional Intelligence." His thesis is that one's emotional traits, such as motivation, self-control, teamwork, self-awareness, and communication skills, are as important as intelligence for success. It makes sense, since stupid people are always getting promoted. Could emotional intelligence be taught, and used in a business setting? In this book Goleman explains how to apply this thesis in the workplace.
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The 48 Laws of Power by Joost Elffers and Robert Greene
Hardcover - 480 pages (September 1998). Two years in the making, this provides a good reference and backround read on Power in history, culling thoughts from the likes of Machiavelli, Sun Tzu, Von Clausewitz, Queen Elizabeth I, Swifty Lazar, Kissinger, and P. T. Barnum. Many of the rules contradict each other, so I suggest that one read this as a history of how people used power. Of course, following the proscribed course of actions in this book would be grotesque, yet it is good to read about what is possible.
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The Wall Street Journal Almanac 1999 (2nd Ed) by The Staff of the Wall Street Journal, Ronald Alsop (Editor)
Paperback - 832 pages 2nd edition (November 1998).
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The Book of Leadership Wisdom : Classic Writings by Legendary Business Leaders by Peter Krass (Editor)
Hardcover - 512 pages (November 1998) John Wiley & Sons. 50 essays and speeches feature the insights of such successful leaders as Andrew Carnegie, Al Dunlap, Bill Gates, and Jack Welch. Organized by theme, the book is a sequel to "The Book of Business Wisdom".
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Nerds 2.0.1 : A Brief History of the Internet by Stephen Segaller)
Hardcover - 400 pages (November 1998). Based on 4 years of research, this is the companion to the PBS Show of the same name broadcast in November 1998. It is a light but comprehensive romp through the development of the "Information Superhighway" light-hearted but comprehensive account.
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aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web by Kara Swisher
Hardcover - 320 pages (1998). The story of how aol.com succeeded against the odds. I still do not understand how they are still around after they made all those blatant mistake.
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