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The Magic Roundabout

The Magic Roundabout

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For many children of the 1960s and 70s, one of their strongest childhood memories must be of coming home from school and sitting down in front of the television to watch 'The Magic Roundabout'. The madcap antics of Dougal, Zebedee, Ermintrude and friends were a source of great amusement for children, with Dougal's distinctly sardonic comments and Dylan's laid-back attitude providing witty entertainment for adults too.

The Magic Roundabout was created by Serge Danot in 1965 and was entitled 'Le Manege Enchante', but the stories transmitted by the BBC were completely rewritten by Eric Thompson (father of Emma). He wrote his new scripts by watching the original French footage and then making up his own stories to fit the animation. He also provided the voices for each character. The programme's enduring popularity was such that the series was recreated in the early 1990s to entertain a whole new generation of children, with Nigel Planer as narrator, in the absence of Eric who died in 1982.
Dougal, Florence, Zebedee, Brian and Ermintrude

 Bird's Instant Whip

The Magic Roundabout is still popular today, and not more so than in the world of collecting. The range of Magic Roundabout-related merchandise that was produced, from the 1960s to the present day, is quite considerable. The programme's characters were used to promote anything from grocery products such as cereal, biscuits, Dougal dog food and instant whip, through to bubble bath, talcum powder and jelly moulds, alongside the multitude of children's toys that were also available.

Perhaps the smallest, cheapest and most fun Magic Roundabout items to collect are the sets of plastic figures that were given away free with Kellogg's cereal in the late 1960s and early 70s, and with Nabisco biscuits in the mid-70s. Small but perfectly formed, these occasionally turn up at jumble or boot sales, lying unnoticed in the bottom of a box of junk for a few pence, or at collectors fairs selling from anything from £1 to £5.
 On a commercial scale, Corgi Toys produced a number of Magic Roundabout items; the most sizable being The Magic Roundabout Playground. This consisted of a large plastic base (the garden), with a train track and train, and a musical Magic Roundabout affixed to one end. The character of Dylan held a secret in that when he was turned clockwise, the Magic Roundabout started to rotate and play the theme tune. The musical Magic Roundabout was also available to buy as a separate item and featured the children sitting on the carousel horses (Florence, Rosalie, Paul and Basil). Corgi also merchandised Mr Rusty's train separately, which pulled along Dougal in a carriage all of his own! The two other items available in the range were Mr MacHenry's Tricy Bus, with a pop-up Zebedee hidden in the back, and a bright yellow Magic Roundabout Citroen rather worryingly driven by Brian the Snail! Individual characters were also sold in clear plastic domes, mounted on blue plinths.

A mint and boxed Magic Roundabout Playground set today can fetch up to £800 on the secondary market, and the Citroen in the same condition can also command up to £250. No doubt a marked increase on their original prices at time of first issue.
Corgi Magic Roundabout 
  Pelham Puppets Mr Rusty Commonly found Magic Roundabout-branded items include bagatelle games, kaleidoscopes, and tin money boxes, which taught children about the conversion from imperial to decimal currency, thus dating it to around 1971. The BBC released several Magic Roundabout 45s and LPs, featuring music and storylines from the television programme, as well as the story of 'Dougal and the Blue Cat', a special feature-length episode that is now also available on video.

Slightly harder to find these days is the series of string and hand puppets that were available in the 1960s and 70s. These were made by Pelham Puppets, and included the characters of Dougal, Mr Rusty, Florence, Brian and Ermintrude. Particularly rare is the figure of Zebedee, who, in his original box, could fetch around £150 today. And Pedigree, the toy manufacturers better known as the original makers of Sindy, produced a large fluffy Dougal, and Florence doll with a removable outfit.

Magic Roundabout party tableware by Sweetheart was also available, but as these items were generally spoiled after a few uses, they have tended not to last in great numbers today. The range included paper cups, bendy straws and cupcake cases, and would have been a popular choice for children's parties at the time.
Items related to children's television are always popular, but the particular appeal of The Magic Roundabout is the endearing qualities of each of its characters, and the seemingly limitless range of products available to collect. And thanks to its recent revival, there is also a whole new set of items to collect, from socks, slippers and t-shirts, to McDonald's Happy Meal toys and Dougal birthday cakes (if someone knows how this might be preserved for posterity, I would be pleased to know!).

 Vanda Talcum Powder

Nabisco Biscuit FiguresDougal Nabisco Figure
© Kitty. Please do not reproduce this article without prior permission! Images from various sources.