From its very crude beginnings in the early 1890s, the disc Gramophone
rapidly improved in quality and soon began to rival, then surpass cylinder phonographs
in popularity. The first decade of the twentieth century saw a very rapid increase
in disc sales as Victor grew to dominate the market. Columbia cross-licensed patents
with Victor and actively marketed both cylinder and disc machines, but Edison stuck
obstinately to cylinders, believing (accurately) that the sound quality was superior.
In 1906 Victor dramatically reshaped the playing field with the introduction of the
Victrola, which turned the "talking machine" into fine furniture rather
than a piece of machinery that looked out of place in most homes. Edison eventually
had to give in to market pressures and produce a disc phonograph of his own. Constrained
by patents as well as his belief in the superiority of vertical-cut versus lateral-cut
grooves, Edison developed a disc which was totally different from Victor and Columbia
records. These thick, heavy records were played with a permanent diamond stylus and
were dubbed "Diamond Discs".
A series of Diamond Disc phonographs
was introduced quietly in late 1912. Curiously, it was not until October 1913 that
Edison made an official announcement to Edison dealers and the general public, sheepishly
admitting "although these goods have been on the market in a limited way for
about a year, yet at no time prior to this have we felt warranted in making any announcement..."
The sound quality of Edison's disc phonographs was unquestionably superior
to Victor, and they also had the added convenience of a permanent stylus while Victor
records required a fresh needle for each play. Nonetheless, Victor's dominance of
the disc market had grown to the point that Edison could never begin to rival it.
The appeal of Edison Diamond Disc Phonographs was also seriously diminished by Edison's
insistence on choosing the type of music that would appear on his records. While
Victor gave the public what it wanted --jazz, swing, grand opera -- until the mid-1920s
Edison sold records with bland and unexciting old standards that appealed to a very
small and conservative market.
Edison Diamond Disc phonographs ranged in price
and style. Edison tried to appeal to an upscale market with elaborate "art cabinets,"
of which this "Sheraton" model is a beautiful example. The golden mahogany
cabinet is decoratively inlaid with elaborate designs, including musical instruments
on three sides as well as the lid. The workmanship is exquisite. All of the metal
hardware was gold-plated. It's an extremely elegant machine which was originally
priced at $290 -- equivalent to almost $6,000 in today's money. It was not a machine
for the masses, for whom less expensive and less ornate styles were made. Unfortunately
its appeal was limited and only 167 Model A-290 phonographs had been sold by the
time it was discontinued at the end of 1914.
The beautiful inlays and carefully matched veneers are evident in the picture of the lid. All of the hardware, including the turntable and hinges, was gold-plated.