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Times Tower, New York City, New York

At the end of the 19th century, New York City had expanded up to 42nd Street and the area was becoming the centre of the city's social scene.  In 1904, the New York Times built the Times Tower on 43rd Street just off Broadway to replace the premises in Downtown.  The square facing the building was called the Longacre square, but was soon renamed Times Square.  The name is now used for the area between 40th and 53rd Street and 6th and 9th Avenue.

The inauguration of the Times' new headquarters was celebrated with a fireworks display, starting a New Year's eve tradition which still continues today.

Times Tower, Set of 2
Christmas In The City
Item # 56.55510
Limited to Year of
Production 1999
Also, Limited Edition
of 2000 pieces
$185.00 ($US) /
$296.00 ($CDN)

TIMES TOWER

The first famous ball-lowering from the 1 Times Square's rooftop pole was held on New Year's Eve 1907.

At the start of the first World War, Times square was the centre of the Theater district and attracted a large number of visitors. This made the square an ideal place for billboards.  In 1917 the first large electric display billboard was installed.

Eleven years later, the first running electric sign on the building was let for the first time, to announce Herbert Hoover's victory in the Presidential elections.  The billboards have become such a tourist attraction for the area, that the New York City zoning law now requires all Times Square area buildings to be covered with billboards!

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