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Times Tower, New York City, New York
At the end of the 19th century, New York City had expanded up to 42nd Street and the area was becoming the centre of the city's social scene. In 1904, the New York Times built the Times Tower on 43rd Street just off Broadway to replace the premises in Downtown. The square facing the building was called the Longacre square, but was soon renamed Times Square. The name is now used for the area between 40th and 53rd Street and 6th and 9th Avenue.
The inauguration of the Times' new headquarters was celebrated with a fireworks display, starting a New Year's eve tradition which still continues today.
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