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These are really difficult stores to run, operationally, so every year we will consider whether we think it is advantageous to open these stores.  They are helpful to us now in terms of revenue and profit and in terms of displaying the brands to a broader consumer base.  These stores primarily offer our non collectible products, not solely, but primarily. 

The third area we are looking at is to expand our distribution beyond our traditional gift channel. 

Today we have 13,000 accounts, but 5,000 of those are what we call our collectible accounts.  We're going to go beyond that with a new concept.  We are looking at new channels which we haven't typically looked at, whether it is furniture and accessory business, whether it's Avon; we're looking at those.

We've developed a new brand which we call "Simple Traditions."   It is going to be offered both to broader gift and specialty channels (and there are 72,000 of those stores), as well as to new channels.  "Simple Traditions" is really going to be a "Holidays-In-A-Box" concept.  What that means is today everybody is doing lighted structures, but nobody can do ceramic and porcelain like we can.  Our business today has been focused on buildings and do we want to build a little village or little scene.  What we are saying is that we can incorporate different size buildings in with a lot of other general decorative products, and make it like "Holidays-In-A-Box.  You take these out of a box and don't think about it and put it on your mantle.  We did Dickens' Christmas Carol with a bunch of stuff that goes with it and you put it on your sideboard.   It's not sku intensive and it's a "keep it simple stupid" concept for retail and most importantly, for consumers. This brand will also be seasonal  and celebratory in nature, much as the balance of our line is.

We also announced in May that we are going to launch a home party plan division.  Many of you are familiar with this type of channel distribution - it's where you give parties at peoples' homes and people order, having seen a catalogue or samples at that person's home. 

It's a really large-growth industry and it has grown consistently in the last decade, over five percent a year.  We're going to kick this off in the Fall.

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