Web Site Design & Search Engine Positioning
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Search
Engine Positioning
Website Development And Design |
The
key to search engine positioning is in the design of a website.
Design of a web site is of course important to all, however
the
best designed web site has no value unless
search engines will
index the web site to be relevant
to a specific query.
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We specialize in search engine
positioning by
designing
web sites with priority
given to positioning in the top of
search engines.
Web site designing without search
engine positioning is like
printing a beautiful brochure and
forgetting to deliver it.
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The success
of a web site is determined by search engine
positioning. Many
web sites fail due to improper search engine
positioning which
will cause your web site to be buried among
the thousands of
results returned from a search engine.
The truth is proper
search engine positioning is the only way
to bring people
looking for information to your web site.
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Most people looking for information on the internet
use search engines.
If your web site position isn't at the
top of the search
engine results, the value of the web site
bringing you
business is diminished.
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If your looking for someone to design a web page.....
If you have a web
site already designed and you can't find
it....If your
competitions web page shows up in the top ten list
of search engines
results and your web site is among the
thousands of web
pages listed in the next results to a
search......we can help.....
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To better understand the importance of Search Engine Positioning read this feature article in
WebProNews
A Jayde.com Member Newsletter
April 27, 2000
Is Search Engine Positioning Dead? (The Truth May Surprise You!)
by Michael Buck
One of the trendiest takes on Internet marketing these days
seems to be this notion that securing top search engine
rankings no longer works. Where it started, I have no idea.
But rarely does a week go by when I don't see one or more
Internet marketing experts claiming that search engine
positioning is largely a waste of time and should not be a
primary focus of web site owners.
Well as the saying goes, there are two sides to every story.
But let's not make this article about my side, or your side, or
anyone else's side. Let's forget about my opinion and other
experts opinions and stick to the indisputable facts, as
reported by highly credible 3rd party sources:
According to a Forrester Research Media Field Study,
getting a loyal audience in the first place is best done
by Search Engine Placement.
According to a GVU Users Survey, 84.8% of Internet
users use Search Engines to find websites.
In a study released by ActivMedia Research in September
1999, Search Engine Positioning was ranked as the #1
website promotional method used by eCommerce sites.
And look what I just found in the April 2000 issue of Target
Marketing Magazine. (Source: IMT Strategies - imtstrategies.com)
"Top Ways Websites are Discovered"
Banner ads: 1%
Targeted email: 1.2%
TV spots: 1.4%
"By accident": 2.1%
Magazine ads: 4.4%
Word-of-mouth: 20%
Random Surfing: 20%
Search Engines: 46%
You've now seen the numbers and know that search engine
promotion is very much alive and kicking. But let's take this a
step further. Let's talk about the *quality* of prospects coming
to your web site through search engines as opposed to other
advertising mediums.
Every time your potential customers use the search engines,
they qualify themselves as *hot prospects* by conducting
searches on keywords that are directly related to your product
or service. Their choice of keywords is proof that they have a
genuine interest in what you offer. These people spend their
valuable time exploring the search engines for your type of
product or service.
Think about that.
They didn't stumble upon one of your ads, or wander past a
hyperlink to your site. And they didn't get a banner ad thrown
in their face. They made the *decision* to actively search the
keywords that brought them to YOUR website. And when they
get there, they are ready and willing to do business with you.
At the very least, they're seriously considering it!
But merely getting your website indexed or listed in the search
engines is not enough. In order to get any significant traffic
from the search engines, your website must be listed within the
top 30 search results (preferably the top 20).
Very rarely will anyone look beyond the first 30 results returned
from a search. This makes perfect sense because the most
relevant sites are always listed at the top. So if your prospect
doesn't find what they want within the first 20 to 30 listings,
they'll simply do a new search.
If your site falls anywhere below the 30th listing, you don't
stand a chance against anyone in the TOP-20. Hence, it
should be your goal to achieve Top 20 positions.
So how do you get your website listed in the top 20?
1) You can attempt to gain these Top 20 rankings yourself.
However, this can easily become a full time job. (I think
this is why so many marketers advise against focusing
on search engine positioning.)
2) You can hire a reputable company who can achieve AND
maintain your Top 20 rankings for you (be sure they
guarantee their service and have several verifiable clients
that currently have multiple Top 20 rankings).
3) You can do nothing at all. But as you've seen from the
third party statistics I referenced above, search engine
positioning is something you can't afford to ignore.
Whichever choice you make, I hope that your eyes have been
opened to the tremendous profit potential that exists with top
search engine placement.
As you can see by this article written by Michael Buck, search engine positioning is the key to the success of your website.
Lets get your website positioned in the top of the search engines. Check out some of my clients sites and read their
testimonials. The proof is in the positioning. Call them they will let you know how satisfied they really are.
Check out some of our clients web sites.
Get their feed back on how
our services increased their web sites
popularity, and benifited their business.
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Satisfied Clients Websites |
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Yahoo was not accepting our Web page
Skirmish.com as you know. I don't know how
you got it on and, it's number one and two as
of March 8, 2000. You folks do a great job
and we appreciate the attention to detail. It's
working great for us with an increase in web
based inquiries. Thank You, Jerry Mac |
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This site appears in the top ten on all the major
search engines and with the website maintenence
that has been performed is holding #1 and #2
position. It comes up as the most popular website
for search results. I'm simply amazed............ |
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Dear Mike, Our positioning has been greatly
improved. I would have never guessed it was
possible. Thank you.
Doug Fogal - Pocono Whitewater Ltd.
(whitewaterrafting.com) |
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When you first started working on our web
page " poconopaintball.com" I must admit I
was skeptical. I'm glad I kept an open mind.
Your recommendations for key word
preference make sense and the placement in
the search engines have shown a marked
increase in our business. Many thanks, Paul |
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Dear Mr. Mollica, I would like to thank you
and your staff on a job well done. You have
actually exceeded you initial guarantee. Our
placement on the major search engines is
better than I would have ever imagined
possible. Your availability by phone or email
has always been prompt and in short it has
been a pleasure working with you. I only hope
you continue your service in the future.
Sincerely yours, Cloe Presley - Whitewater
World Ltd. (poconorafting.com) |
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