SUMMARY

• Executive VP Marketing, MBA International Marketing, oversee in house creative staff and outside agencies, develop direct mail, print and internet advertising, packaging, publicity, merchandising, branding, market research and promotions.
• Manage P&L, lead technical support, product management, inside sales, product development, market research, manufacturing, pricing, inventory planning and purchasing.
• Direct market planning, source and develop new products. Develop sales revenue, market share and profitability objectives. Create and execute five year marketing plans, annual marketing plans, long term strategic plans, budgets and forecasts in computer services, software, hardware, consumer electronics, office products, industrial products.
• Recruit and develop marketing staff. Assist sales with key account presentations.
• Research buyer preferences, market potential, identify international vendors, OEM partners, distributors, trade organizations, publications and trade shows. Conduct market research, competitive analysis.

ACCOMPLISHMENTS

• Increased sales and leads using corporate communications programs encompassing advertising, direct mail, telemarketing, seminars, collateral, website and publicity. Managed and established vendor alliances and joint marketing. Wrote marketing and publicity plans, selected and directed agencies,  managed new business development team and marketing staff. Responsible for recruiting, database management, planning and other special projects.
• Independently designed and promoted job search website and a marketing consulting website.
• Developed integrated channel management strategy for $600,000,000 business incorporating internet marketing, branch merchandising, dealer and direct sales strategies.
• Targeted undeveloped customer segments in automotive parts manufacturers and laboratories.
• Introduced value added services such as EDI ordering and Corporate Procurement Cards and grew sales at four times overall company growth rate.
• Negotiated OEM supply contracts for video cameras, medical and industrial imaging software and hardware for transmitting medical images via the internet adding over $1,000,000 in first year annual revenues.
• Oversaw design and launch of Notecorder electronic voice recorders and digital audio recorder line for voice enabled internet applications. Increased sales $4,000,000 in year one.
• NoteCorder is first consumer product patented Hand-held analog recorder D379,456 D379,009 and trademarked 2091947 -- NOTECORDER by Olympus America
• Launched the first online sales of consumer products by Olympus.
• Increased promotion and changed price which produced 10% overall sales gain vs. 15% industry decline in 1996. Gained 4% dollar share and increased unit share in fiscal 1996. Raised price and shifted mix which increased gross margin 50% in 1995.
• Repackaged blank audio tape, accessory and tape recorder lines resulting in improved brand image and 30% higher overall sales in 1994.
• Introduced new merchandising, trade and consumer promotions with American Express, Duracell, Circuit City, Nobody Beats the Wiz, Staples, Sports Illustrated and Incredible Universe.
• Produced comprehensive business plans to enter new categories in digital recorders, portable CD players, speakers and headphones, speech to text software and voice recognition products and negotiated OEM supply agreements for these.
• Planned and introduced two generations of Olympus Pearlcorder microcassette tape recorders.
• Marketing management resulted in 2 - 3 % increase in market share and 20% increase in sales on $50,000,000 capital equipment product line.
• Invented and successfully commercialized chemical manufacturing process and received US patent.
• Formed company that now employs 10 -20 people. Achieved 100% share of $1,000,000 per year wholesale market within three years of its start. Sold $500,000 of specialty gases.

WORK HISTORY

• Sell marketing consulting services. Develop shopping website for commercial photography and fine art prints, optimize website for search engines for computer software company, write and edit copy for computer services firm website, develop marketing plan for applications development company. Develop business plan and positioning for start up computer hardware technology company. Designed and coded website for bus company.  Develop computer reseller company marketing plan.

• Established corporate communications, branding and public relations program. Managed marketing and sales staff, directed redesign of corporate website, logo and collateral materials. Developed and implemented sales forecasting and lead tracking programs. Evaluated and selected agencies. Created presentations and sales training programs.
•  Increased web traffic and sales leads 500% in ten months. Reorganized New Business Development Group and increased sales $1,000,000 (30%) in six months. Develop integrated communications program, relaunch website and develop marketing plan to build visibility for network computer consulting, software and integration services.
• Manage and develop alliance marketing programs with leading computer hardware and software makers including, Microsoft, Novell, Computer Associates, PSINet.

• Created and executed advertising, publicity and marketing plans for new product launches (including 3 POINTS breakfast bar, audio tape with Sara, Duchess of York) for Weight Watchers International. Advised pricing, positioning and communications strategy for Devise Associates (computer network integration consultants) and Sea-Urn, Inc., a manufacturer. Independently designed and promoted job search website and a marketing consulting website.

• Segmented customers by size and industry type in $191 billion industrial supplies market. Planned rapid market entry strategies for $600,000,000 U.S. distribution business.

• Directed marketing strategy for $30,000,000 clinical and education segment including microscopes, high resolution video monitors, video cameras, histology products and imaging software.
• Managed four, Marketing Manager, Technical Support Manager, Technical Support Representative and Outbound Telemarketing Representative.

• Directed overall business strategy for $30,000,000 consumer electronics / office products category including packaging, merchandising, promotions, advertising, publicity and long term marketing plans.
• Defined product positioning based on market research, competitive analysis and consideration of international markets.
• Manage staff of three, Marketing Manager, Associate Marketing Manager, Administrative Assistant.
• Budget control of $4,000,000 in advertising and promotional funds, $20-25 million for inventory.

• Managed marketing for $50,000,000 Eclipse sputtering equipment product line. Made sales presentations to customers.
• Conducted market research and wrote business plans for new high technology markets in flat panel display, thin film heads, magneto optical discs, semiconductors.
• Sign off authority for $75,000,000 worth of capital sales agreements for Europe, Asia and US. Managed reviews and negotiated contract terms with customers.

• Planned and established Voltaix, managed marketing, sales and manufacture of compressed gases and high purity specialty chemicals for semiconductor manufacture. Used internet extensively to generate targeted customer lists.

• Supervised technical team that performed vacuum line gas phase synthesis of fluoro and chlorosilanes for chemical vapor deposition. Forecast markets for copier drums, thin film solar cells electronic chemicals, gases.

OTHER

• Received U.S. patent for manufacture of gaseous germane that led to creation of Voltaix.
• Published hundreds of news, and feature articles.
• Volunteer head coach for soccer 1990-present. Coaches C license 1999.
• Dale Carnegie Course in Public Speaking and Effective Human Relations 1989
• Computer literate, advanced user of all major office software applications. Word, Powerpoint, Excel, Act, Front Page, Adobe Photoshop.

EDUCATION

• MBA International Marketing 1984 Adelphi University Garden City, NY (honors)
• BS Chemistry with Math and Physics 1980 State University of New York at Albany

Consumer

Clinical

Scientific

Industrial

Angel Buses

Jobsites

Olympus ImageQuest

Olympus BX-40

Olympus NoteCorder

Olympus D-1000

Olympus Pearlcorder